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Intel’s Krzanich: CEO Q&A at IDF

SAN FRANCISCO — Intel chief executive Brian Krzanich sat down with us on Aug 18, after he spent a full day delivering a 90-minute keynote, talking to Wall Street analysts, touring the show floor and frequently checking his smartphone at the annual Intel Developer Forum here.

Despite the heady schedule — which included having a BMX biker instrumented with Intel Curie modules jump over him in the keynote — Krzanich was relaxed and willing to entertain questions that strayed far from the themes of the event.

Krzanch spoke frankly on topics ranging from the new 3D Xpoint memory chips co-designed with Micron, the outlook for Moore’s Law and EUV lithography, China and the pending $16.7 billion deal to acquire FPGA-maker Altera. He also shared his thoughts on new directions for Intel beyond the PC that may take the company into broader use of DSPs and sensors.

In a keynote filled with theatrics and geared to attract young developers, Intel CEO Krzanich let a Curie-instrumented BMX biker leap over him on stage. (Photo: Intel)

In a keynote filled with theatrics and geared to attract young developers, Intel CEO Krzanich let a Curie-instrumented BMX biker leap over him on stage. (Photo: Intel)

EE Times: What do you think is the most exciting new technology at IDF this year?

Brian Krzanich: What I’m proudest about is we’ve expanded the reach of Intel. Three years ago people thought of Intel as the PC company, and often times they also remembered we help create all those servers that provide all the data for everything we do. We’ve gotten past that now. 

Take Curie, for example. We came up with the idea for it last fall and announced it at CES in January and will have a product in the fourth quarter. That’s a speed Intel’s never worked at before. It’s a new space that’s going to bring all kinds of new partners and developers. That’s what excites me the most.

The new model now is if you want smart and connected the first place you go is Intel whether it’s for a robot or server or wearable — if it’s smart and connected start with Intel. That’s where I’d like us to be. That’s why we started working on things like RealSense and the DSP for Wake-on-Sleep [a new audio capability Intel added to Microsoft’s voice features on Windows]. I think that’s what I want us to be known for.

EET: The IoT company.

Krzanich: It’s different than that. I want to be everything from cars and robots and computers. They are all smart and connected devices. It’s much, much bigger than IoT — IoT is too narrow.

Even the XPoint memory we showed is a way to drive more intelligence. As storage gets more like memory…there will be all kinds of applications.

To read the rest of this article, visit EBN sister site EE Times.

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