Advertisement

News Wire

Intersil to Streamline Distribution Channel

MILPITAS, Calif. — Intersil Corporation (NASDAQ Global Select: ISIL) today announced it will conclude its distribution relationship with Arrow Electronics effective April 7, 2011. Arrow will continue to provide shipments of Intersil products through April 7, 2011. Intersil has taken this action to increase focus within its distribution channel to provide the best customer support in the industry.

Intersil Corporation also announced today it has strengthened its global distribution agreement with Avnet Memec, a division of Avnet, Inc. (NYSE: AVT). Intersil and Avnet Memec will work closely together to increase demand for Intersil's analog, mixed signal and power ICs. Intersil cited Avnet Memec's world-class technical resources, logistics, supply chain management and customer support, which are highly complementary to Intersil's channel strategy, as reasons why it has extended this agreement globally.

“Avnet Memec provides highly focused demand-creation that delivers excellent product and technical support to electronics customers worldwide,” said David Loftus, Intersil Senior Vice President, Worldwide Sales and Corporate Marketing. “Avnet Memec delivers seamless support of design chain and supply chain services globally, and their technical teams deliver exceptional support during design-in. We believe this agreement aligns very well with our highly-differentiated, industry-leading analog and mixed-signal solutions.”

“As our mutual customers continue to do business around the world, the ability to fully service their needs is crucial,” said Harley Feldberg, president of Avnet Electronics Marketing. “This relationship enables Avnet to integrate Intersil's unique product portfolio into our existing design chain services – strengthening our offering to a global network of customers.”

Following the September 2010 pan-European agreement between the two companies, Avnet Memec is now a key distribution partner for Intersil in EMEA. This move builds upon the North American momentum generated during the 2007 transition of Intersil from the broadline Avnet division to the more specialized Avnet Memec divison. Avnet Memec also supports Intersil in China, Japan and the Asia Pacific markets. These recent expansions have made Intersil one of the leading analog lines for Avnet Memec globally.

{complink 2708|Intersil Corp.}

{complink 453|Arrow Electronics Inc.}

{complink 577|Avnet Inc.}

0 comments on “Intersil to Streamline Distribution Channel

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.