BANNOCKBURN, Ill. — Each year, IPC APEX EXPO features industry’s most dynamic, innovative minds to deliver keynote presentations that are inspirational, educational and entertaining. IPC APEX EXPO 2015 will feature Robbie Bach, former president of entertainment & devices at Microsoft, Xbox visionary and civic activist, as the opening keynote presenter on Tuesday, February 24, 2015. Bach will present, “The Xbox Story: Lessons in Strategy, Team Management and Entrepreneurship.”
Bach will speak from his experience as Microsoft’s chief Xbox officer, and take the audience behind the scenes at Microsoft. He’ll share the triumph of a strategic process that brought together a disparate group of talented individuals that transformed into a powerful team and applied entrepreneurship principles to build a successful consumer business within the larger Microsoft structure. In addition, Bach will share his insights on the Xbox saga – from garage-shop inception, through numerous crises and challenges, to ultimate business success.