Hong Kong – Li Tong Group, LTG, which optimizes Reverse Supply Chain Management (RSCM) services for technology and telecom, is teaming up with Microsoft Hong Kong to offer consumers an easy and convenient way to trade in mobile phones, laptops, game consoles and tablets for coupons that can be applied toward purchases of all products available at Microsoft's online store.
Introduced in early May, the program is Hong Kong's first all-online electronic product trade-in service. The process begins with the consumer registering the product to be traded in, which is then picked up by a courier and delivered to a facility where its condition is tested. Next, based on that testing, LTG staff activate the e-coupon on the program's system, which is emailed to the consumer for use toward any purchase at Microsoft's online store.
“All of us at LTG are proud to work with an industry leader such as Microsoft to offer consumers a convenient and hassle-free way to apply the value of their old technology toward purchases at Microsoft's online store,” said Linda Li, LTG's executive director and corporate vice president. “We are equally pleased to support Microsoft's commitment to maximizing value throughout its supply chain with innovative offerings such as this trade-in program.”
LTG's role draws on its proven strengths and expertise in managing trade-in programs for the world's leading hi-tech OEMs. In addition to providing the valuation of the devices that are traded in, LTG developed the program's website, which it hosts. LTG also works closely with Microsoft Hong Kong to coordinate and manage the program's overall operation and workflow.
Both LTG and Microsoft attribute the program's early success to the fact that it's the first program of its kind available to consumers in Hong Kong, the convenient and worry-free experience it offers and its 24/7 availability.