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LiveWorld CEO Peter Friedman to Present at ProcureCon

SAN JOSE, Calif. and NEW YORK, N.Y. — LiveWorld, a social media solutions company providing services and software for Fortune 500 companies, announced today that CEO and Chairman Peter Friedman, will be speaking at ProcureCon for Digital & Marketing Services November 11-13 in San Antonio, Texas.

Friedman will lead a presentation titled “Be Social Effectively & Cost Effectively” where the audience will learn how global brands are managing social media programs at scale by centralizing strategies, technology, and service platforms to better engage customers. Friedman will also share how procurement professionals are enabling marketing organizations to achieve new levels of performance while providing increased cost efficiencies.

Peter’s session will include:
• Social Media Marketing Defined
• Return-on-Investment Models
• Best Practices for Global Brands
• Case Study: Social Brand Identity & Topic Mix
• Case Study: Global Management of User Content

The presentation will take place on the second day of the event, Thursday, November 13 at 1:10pm at the JW Marriott San Antonio Hill County Resort and Spa.

Peter will be signing copies of his new book, The CMO’s Social Media Handbook, A Step By Step Guide for Leading Marketing Teams in the Social Media World, during the Afternoon Networking Break after his presentation on Thursday, November 13 from 3:00pm to 3:30pm.

About Peter Friedman
Peter Friedman is a social media visionary and veteran with 30 years experience in the space (18 at LiveWorld, Inc. and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple’s industry wide social network, AppleLink; MINI Cooper’s Member’s Lounge; Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project, and Walmart’s Facebook and Twitter programs.

Peter founded LiveWorld, raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences.

Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in the Macintosh division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media and technology expertise.

He is a fine art photographer and celebrated public speaker. His writing on social media can be found at The Huffington Post and across the web. Peter’s new book, “The CMO’s Social Media Handbook, A Step By Step Guide for Leading Marketing Teams in the Social Media World” has just been released. He holds a bachelor’s degree in American History from Brown University, and a master’s degree in business administration from The Harvard Business School. Peter’s life-long mission is to help people create more value together than they can alone, through collaborative relationships. Connect with him @PeterFriedman on Twitter.

About LiveWorld
LiveWorld is a social media solutions company that provides services and software for human engagement at scale to help brands develop deeper relationships with customers. LiveWorld delivers a full range of social media solutions to improve relationship marketing, customer support, and market learning. Fortune 500 brands use our solutions to engage their clients in a way that’s social, personal, and direct, yet affordable and sustainable on a large scale. Our proprietary technology empowers people to moderate and respond to user comments at scale and to analyze data in context with human intelligence and sensitivity. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. Learn more at and @LiveWorld.

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