In addition to looking at the reputation of franchised distributors in the industry, UBM's 2015 Global Distributor Customer Evaluation Study took a deeper dive with designers, corporate management, and supply chain executives to find out what channels they prefer, and how their use of online sources to gather information on products and suppliers is evolving.
The study, which was released to a select audience at the recent EDS tradeshow in Las Vegas, demonstrates that the way that online resources are being used continues to evolve—and that the potential sources of information are always evolving.
The survey polled engineering, supply chain/procurement, and corporate professionals about a variety of topics, from what sources they choose to how the prefer to gather information. The study polled almost 2,500 electronics industry professionals and delved into product areas such as semiconductors, connectors/interconnects, passives, electromechanical devices, and power.
A full copy of the study can be downloaded from TechOnline, a sister site (registration required). Yesterday, we shared the results on how individual distributors have been ranked by their customers. Now, we share some of the results about the general trends of how OEMs are choosing their buying channels and using the rich online information sources currently available. Click the image below to begin the slideshow.
— Hailey Lynne McKeefry, Editor in Chief, EBN