M-Commerce Emerges as Critical Component to Online Sales

For online retailers, a good mobile experience for customers may be the make or break factor in business survival.

Mobile commerce (m-commerce) is quickly becoming a driving force in online commerce. In fact, U.S. retail m-commerce sales are expected to reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double 2014, according to eMarketer. This year, m-commerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year, the research company estimated.

Electronics OEMs, in particular, need to watch this trend since by some measure the growth is being driven by electronics products, especially smartphones. Smartphone retail m-commerce in the U.S. nearly doubled in 2015 to $39.40 billion, a 95.8% year-over-year increase, according to e-marketer. In 2016, growth will slow down to 49.9% still representing nearly $20 billion additional sales.

To succeed, online retailers need to deliver on the expectations of mobile consumers. Unfortunately, mistakes can hurt he organizations brand, erode customer loyalty, and undermine the ongoing potential of the company.

The infographic below from Chargebacks911 looks at the current state of m-commerce. Check out the tips on how merchants can leverage technology to drive sales and customer loyalty. Take a look and let us know about the successes and failures you've seen in the comments section below.

— Hailey Lynne McKeefry, Editor in Chief, EBN Circle me on Google+ Follow me on Twitter Visit my LinkedIn page Friend me on Facebook

2 comments on “M-Commerce Emerges as Critical Component to Online Sales

  1. NBLD
    October 17, 2016

    Great post, Hailey!

    One thing I would add is that along with the increase in mobile commerce, there must also be an increase in mobile customer service. Companies who implement a real time, effective mobile customer service solution will end up winning big over those who continue as they have been.

    The rise of chatbots have been one way to assist customer service teams who are busy taking care of the mobile customer who need assistance beyond the inquiry of where a package is currently, for example. These chatbots provide assistance in real time and across multiple languages. 

    I highly recommend companies looking to increase their sales with mCommerce and eCommerce (in general) implement chatbot technology. 

    If you are interested in learning more, the Youredi website has our chatbot, Youredi Bot, listed under solutions on our home page. We also have a press release about the Youredi Bot on our website.

    Nancy Deol

  2. temp55
    May 9, 2017

    Yeah, i can confirm…great post! 

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