Packaging is important to the original equipment manufacturer (OEM) because it is the first vehicle for communicating something about the brand to the end customer. It’s important to the customer too, since it keeps whatever is inside in good and working condition ready to enjoy. What the buyer may not understand (but OEMs should) is that the right packaging can translate into better sell through of the product.
Before they even open the box, packaging lets customers think they know something about the quality of the product inside. In fact, there’s a whole psychology behind packaging—and doing it right can influence potential customers in a variety of ways. Knowing whether to use plastic or paper, and what perception people may have about the environmental impact are all part of the puzzle. The right color, shape and more are critical. The packaging must communicate a lot in a single glance.
In fact, packaging is big business. Flexible plastic packaging, for example, is projected to grow from $102.19 billion in 2017 to reach $131.65 billion by 2022, at a compound annual growth rate (CAGR) of 5.2%, according to a recent report from MarketsandMarkets. That’s just one type out of hundreds.
The infographic below from Direct Packaging Solutions offers some advice on doing packaging well. Although originating in the United Kingdom (so currency is in pounds), the infographic outlines some of the challenges that plague all product makers and their shippers. Take a look and let us know what you think.
— Hailey Lynne McKeefry, Editor in Chief, EBN