In the last couple of years, tablets have been widely spread around the globe. More precisely, the tablet fever started when Apple launched its first iPad back in April 2010. Since then, Google's Android tablets, and most recently, Microsoft, have flooded the market with diverse offers and price ranges.
Three years, and almost five iPad generations later, tablets have started to populate different industries. Businesses began buying tablets for their employees, or adopting a BYOD system. Healthcare institutions adapted iPads for physicians and nurses. Then came education. Schools in Europe already count with iPad projects, facilitating an iPad to every student and member of the staff. And the market for tablets in education keeps on expanding. Kids want tablets, too.
have consequences for procurement and supply.
There is an obvious need to supply this emerging market. Electronics manufacturers have heard the bell ring, and have started to respond to the new demand as fast as they can. In a relatively short time, the market has seen new products especially designed and manufactured with the needs of little ones in mind.
Let's have a quick look at some of the options:
Polaroid’s Kids Tablet: According to the website, this 7-inch Android 4.0 8GB Internet tablet with camera and music player designed for kids is an award-winning tablet already. It includes 10 Dr. Seuss and Smithsonian interactive books, and 35 preloaded premium apps. It's an attractive option.
Toys R Us’ Tabeo: With over 50 preloaded, free apps, including games, entertainment, education, and books, it features an iHome docking station with an audio system. It looks pretty cool as a first tablet for the very little ones. It would be great in kindergartens.
OLPC’s XO Learning Tablet: This Android-based tablet comes bilingual in English/Spanish. It has 100 preloaded apps, including a really cool app that guides kids through different options after asking what they want to be when they grow up.
The options are varied, and the prices are accessible. There is little to no excuse today to not introduce kids to tablets. All the options are kid-proof: made of plastic, with rubberised outsides. They also provide a safe environment for kids to surf the Internet, including free educational apps and/or interactive books, which supports the learning by doing and learning by playing concepts, Montessori Education characteristics. Kindergartens and first grades could easily adopt these tablets with great results.
We have seen manufacturers of tablets go on nasty wars and file lawsuits in order to be on top of the market. Do you think the same will happen with the new tablets for kids? How do you see the evolution of this new market?