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Wale Bakare
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Supply Network Guru
Re: India is no different for manufacturing
Wale Bakare   3/23/2012 12:29:19 PM
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Do you still carry the mindset of China being low-cost labour place? I think, that stereotypical attribute for cheap labour is being fading off gradually.

FLYINGSCOT
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Supply Network Guru
bang on
FLYINGSCOT   3/23/2012 11:27:49 AM
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Great article Barb.  From my travels in China and talking to many folks I heartily agree that branding is the key.  I was amazed how drawn to Western brands the Chinese people are.  They told me they would rather pay 3x for a Western brand as they see Chinese products as very poor quality, carrying little kudos.  I watch eagerly for the first major Chinese brand to be truly competitive in the eyes of the Chinese consumer.

Himanshugupta
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Supply Network Guru
India is no different for manufacturing
Himanshugupta   3/23/2012 10:53:36 AM
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"companies that have located manufacturing in China have done so for two main reasons: first, low-cost labor; and second, to reach China's vast consumer market..." 

Well India is no different in that sense. But you already know that and we are reading the McKinsey report from different perspective i.e. possibility of local market. Western consumers and Asian consumers think quite differently as far as the spending is concerned. Even though the per capita income and the middle class will grow in India and China, we should not expect much increase in spending per person. But surely the sheer number (of people) will help the demand. As the saying go, you will not buy a Ferrari until you do not have a road to drive on, the local government have huge responsibility to both attract manufacturing by building infrastructure and give incentive for people to spend.

syedzunair
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Supply Network Guru
Promoting brands in China
syedzunair   3/23/2012 3:06:50 AM
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@Barbara: 

China is emerging to be the biggest consumer market for electronics. What concerns me is that how will marketers build their brand image in China? Predominantly, the market in China is not focused on brand loyalty apart from a few niche items. One can find numerous local brands for say single item like a smartphone, all with more or less the same features the only difference being the price tag. Since, majority of Chinese consumers consider cost over brands it will be interesting to see how enterprises place themselves in China to reach out to the mainstream and the low level consumer segments. 

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