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mfbertozzi
User Rank
Supply Network Guru
Re: change and creativity?
mfbertozzi   6/18/2012 4:52:50 AM
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According to your post, I agree with the fact one of the company's key point has been the creativity, especially from the former CTO. But the point is, how a big company as Apple could still hold its position in the market? Supply chain is important, but maybe is a block at the end of chain, people are more attracted by creativity.

Barbara Jorgensen
User Rank
Blogger
Re: Elevating the supply chain
Barbara Jorgensen   6/13/2012 8:48:44 AM
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@Ariella: That sounds like a classic complaint from engineering, actually. The wall between "we design it; you buy it" and a more integrated appraoch -- where purchasing and engineering actually confer -- is still pretty solid. But now that considerations such as environmental compliance have to be designed into a product, engineering and purchasing really need to cooperate. Maybe Apple isn't as advanced as everyone thinks it is--as least as far as this issue is concerned :-)

Ariella
User Rank
Supply Network Guru
Re: Elevating the supply chain
Ariella   6/13/2012 8:32:13 AM
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@Barbara That really caught my attention, too. 

The article quotes a former Apple engineering vice president. "I've been told that any meeting of significance is now always populated by project management and global-supply management... When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority."

That sounds very critical of the new direction.

FLYINGSCOT
User Rank
Supply Network Guru
change
FLYINGSCOT   6/13/2012 5:01:07 AM
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I can understand why supply chain is so important for a company the size of Apple but I hope Cook's thrust does not detract from the creativity in Apple products.  Remember that is what made the company.

_hm
User Rank
Supply Network Guru
Apple TV
_hm   6/12/2012 9:16:46 PM
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Supply chain management will be very challenging for Apple TV. I eagerly await Apple TV.

 

Nemos
User Rank
Supply Network Guru
Good start Cook
Nemos   6/12/2012 8:06:55 PM
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" He personally visited the Foxconn Electronics Inc. factory. And Apple has finally joined the Fair Labor Association, which monitors the factories." Only for that reason I think he did already a lot. It was something that Apple didn't have; a "human face" and Cook seem that he cares about it.

Barbara Jorgensen
User Rank
Blogger
Elevating the supply chain
Barbara Jorgensen   6/12/2012 3:08:09 PM
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Of particular interest is the third bullet, which mentions supply chain management is involved in high-level Apple meetings. The biggest risk there, as always, is the disclosure and leak of Apple's design and/or strategy. I believe the company has already survived this once or twice, though. If suppliers value Apple's business--and it would be silly not to--there will be no loose lips. It can only benefit suppliers, and Apple, to have a close relationship. Having an inside track on product development roadmaps works for both parties.





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