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Supply Network Guru
You have to understand Consumer Needs first before You proceed to expand Elsewhere
tech4people   9/25/2014 3:54:43 PM


My Company is one of the few which has managed to crack the Emerging Market Puzzle effectively.

But to do this you need to look at what Consumer needs are there and cater/Tailor your Product accordingly.

Just selling your existing solution(which has done very well in a Developed Market) is No Guarantee of Success in an Emerging Market.

In fact it would be foolhardy to do that or think in such fashion.



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