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Re: Agree
HaileyMcK   7/18/2015 2:19:17 PM

@Stefdebont, i think from the consumer side there's a psychological piece too about takeback. To see an unused product sitting on a shelf or in a drawer creates an association with the brand of "This is old" or "this is hwat i used to use" and it can really subliminally hurt the brand. Better to take the product back and have the association be "This company made it really easy for me to do the right thing."


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stefdebont   7/18/2015 3:08:45 AM

I much agree with the article. I like to add my simple view to it:

I see Trade-in & Tack-back as an opportunity to engage with a customer who is about to stop using your product (and might switch to an alternative brand). 

So apart for corporate repsonsibility it is the customer engagement aspect that should be an important motivation to set up these programs.

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