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Mexico Is the New Detroit?

There are some things that one does not want to associate with. For example, you would never use a photo of a lemon with a product you want to launch, unless, of course, you are selling lemons. Similarly, I recently noticed an article stating that Mexico was the new Detroit. Hmmm.

When I think of Detroit, I think of Charlie LeDuff's Detroit: An American Autopsy, which pretty much says it all. It's a good if not disturbing look at the city, once the richest in the country in terms of mass production, automobiles, and blue-collar jobs and now the country's unemployment and illiteracy capital. Hence, maybe using Detroit as a good thing relative to a growing industry isn't the best possible choice.

Decay in Detroit, once the automotive capital of the world.

Decay in Detroit, once the automotive capital of the world.

But I digress. What is new is that, if they aren't there already, every major global automaker will have an assembly plant in Mexico. Specifically, the state of Aguacalientes (literal translation — hot waters) already has two plants with another under construction. The forecast for the town is the production of 1.1 million vehicles by 2020, according to the head of economic development in the state, Rodolfo Esau Garza de Vega. Elsewhere in the country, Kia is building a $1 billion plant near Monterrey.

 The city of Aguacalientes, Mexico.

The city of Aguacalientes, Mexico.

So far this year, Mexico is the 7th-largest automaker, up from 10th in 2009. And it's not the small models or pickup trucks that will be rolling out. Audi, Mercedes, BMW, and Infiniti are all planned within the next several years.

To read the rest of this article, visit EBN sister site EDN.

7 comments on “Mexico Is the New Detroit?

  1. Daniel
    October 15, 2014

    “There are some things that one does not want to associate with. For example, you would never use a photo of a lemon with a product you want to launch, unless, of course, you are selling lemons. Similarly, I recently noticed an article stating that Mexico was the new Detroit. Hmmm.”

    Carolyn, what's the reason behind this lemon story. It's just a blind belief or any scientific support is there. I personal believes that in this technological era, we have to discard all such myths.

  2. Cmathas
    October 15, 2014

    Yes, I once was involved in a marketing campaign for a company launching a new product. They wanted to use lemons in all collateral and in ads they were placing. As far as I was concerned, that opened it up to the competition being able to say that they even equated their own product with lemons. Why put that out on the table?

    Do you think I worried too much?

    Thanks for posting!

  3. Daniel
    October 16, 2014

    “I once was involved in a marketing campaign for a company launching a new product. They wanted to use lemons in all collateral and in ads they were placing. As far as I was concerned, that opened it up to the competition being able to say that they even equated their own product with lemons. Why put that out on the table? Do you think I worried too much?”

    Caryoln, I would like to know the reason behind such myths.

  4. Cmathas
    October 16, 2014

    Most likely it has roots in the automotive industry – the lemon laws – as in if a car wasn't fixable over time it was considered a lemon. At least, that's the first I heard lemons used in this way.

  5. Daniel
    October 17, 2014

    “Most likely it has roots in the automotive industry – the lemon laws – as in if a car wasn't fixable over time it was considered a lemon. At least, that's the first I heard lemons used in this way.”

    Carolyn, thanks for sharing this interesting concept!!!!

  6. Anand
    October 17, 2014

    The prospect of building plants in Mexico is nice because most illegals from Mexico slip to USA due to unemployment. These ventures will help in reducing unemployment problems and also the breaching of illegals into the States.

  7. Anand
    October 17, 2014

    “Most likely it has roots in the automotive industry – the lemon laws – as in if a car wasn't fixable over time it was considered a lemon. At least, that's the first I heard lemons used in this way.”

    So if a car breaks down then we'll consider that life is giving us lemons? Thanks for the information Carolyn.

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