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Microsoft Surface: Potential Winners & Losers

294 comments on “Microsoft Surface: Potential Winners & Losers

  1. Daniel
    June 27, 2012

    Hi Everybody

  2. Ashu001
    June 27, 2012

    Really looking forward to this lecture! Fascinating lecture series for sure.

  3. Daniel
    June 27, 2012

     its postponted

  4. SunitaT
    July 3, 2012

    Hello everyone.

  5. SunitaT
    July 3, 2012

    If I am not wrong chat is postponed for today  ?

  6. Wale Bakare
    July 3, 2012

    Hi Jacob, tech4people and tirlapur…

  7. Ariella
    July 3, 2012

    Hello, fellow early birds!

     

  8. Wale Bakare
    July 3, 2012

    Hi Ariella, welcome aboard!

  9. bolaji ojo
    July 3, 2012

    Hello EBN readers. Our Live Chat on the wisdom of Microsoft's decision to introduce its own tablet PC will start in 20 minutes. We will be chatting with Rick Merritt, a long-term observer and commentator on the high-tech and electronics industry and expert on the original equipment manufacturer (OEM) business.

  10. Wale Bakare
    July 3, 2012

    Hi Rich and Bolaji!

  11. Rick Merritt
    July 3, 2012

    I'm in!

  12. Ariella
    July 3, 2012

    Thanks, Wale.

  13. mfbertozzi
    July 3, 2012

    Here we are ! Hello everyonne.

  14. prabhakar_deosthali
    July 3, 2012

    Hello everone already onboard

  15. SunitaT
    July 3, 2012

    Hi all

  16. bolaji ojo
    July 3, 2012

    Our Live Chat on Microsoft's entry into the OEM market with Rick Merritt will start in a few minutes. Please stand by.

  17. Ariella
    July 3, 2012

    We can do a 2 minute countdown

  18. Anna Young
    July 3, 2012

    Hi all

     

  19. ITempire
    July 3, 2012

    Hi all

  20. Ariella
    July 3, 2012

    Hi, Anna!

  21. Anna Young
    July 3, 2012

    Hello Ariella

  22. Wale Bakare
    July 3, 2012

    Hi Anna, how are you?

  23. Anna Young
    July 3, 2012

    Hello Rich

  24. Anna Young
    July 3, 2012

    Hello Wale

  25. bolaji ojo
    July 3, 2012

    Good afternoon and welcome to today's Live Chat. Interesting things are happening in today's electronics market. Today's Live Chat will focus on the tablet PC market and the changing dynamics the players are going through.

  26. Anna Young
    July 3, 2012

    I'm fine thanks

  27. SunitaT
    July 3, 2012

    Welcome Ariella, Anna

  28. bolaji ojo
    July 3, 2012

    Today, we will be discussing the recent decision by Microsoft Corp. to introduce its own tablet PC with Rick Merritt, a top editor with EE Times and long-term observer and commentator on the high-tech market. First some words of introduction about Rick.

  29. Ariella
    July 3, 2012

    Sounds exciting, Bolaji.

  30. Ariella
    July 3, 2012

    @tiralpur thanks!

  31. Anna Young
    July 3, 2012

    Helli Tirlapur

  32. ITempire
    July 3, 2012

    @ Bolaji

    Thanks for the welcome. I think tablet PC market is a topic which concerns almost all users esp those who are looking to find efficient ways of performing great at their profession.

  33. Anna Young
    July 3, 2012

    sorry Tirlapur, meant hello

     

  34. prabhakar_deosthali
    July 3, 2012

    We are honoured to have Amold Gates as our guest

  35. FLYINGSCOT
    July 3, 2012

    hi everyone

  36. Rick Merritt
    July 3, 2012

    Alright, let me just jump in here with my opinion

  37. bolaji ojo
    July 3, 2012

    Rick Merritt has been covering and reporting on the electronics industry for decades. I first met Rick in 1999 when I joined UBM, the parent of both EE Times and EBN. At the time, Rick was the editor in chief at EE Times. Since then, he has transitioned to the position of editor-at-large for the publication and is considered an industry guru on OEMs. He will be addressing Microsoft's decision in this Live Chat. Please join me in welcoming Rick. Hi Rick

  38. Anand
    July 3, 2012

    Hello everyone

  39. Barbara Jorgensen
    July 3, 2012

    Hi EBN readers: As always, thanks for particip[ating. And, as awlays, we ask that you hold off questions for our guest until we've set the stage for our discussion. Thanjks!

  40. prabhakar_deosthali
    July 3, 2012

    Welcome Rick

  41. Anand
    July 3, 2012

    Chat already started ?

  42. bolaji ojo
    July 3, 2012

    Rick is starting with some opening comments on the development. Please hold all comments and questions until we give the go-ahead.

  43. mfbertozzi
    July 3, 2012

    Nice to hear from you Rick on Microsoft key decisions for the future !

  44. ITempire
    July 3, 2012

    Hi Rick. Looking forward to hear your views.

  45. SunitaT
    July 3, 2012

    @Barbara, thanks to you an Bolaji for hosting this…

  46. ITempire
    July 3, 2012

    Hi Barbara. Hope you are doing great

  47. Anand
    July 3, 2012

    I have seen Rick's article on EEtimes, looking forward to hear his views on Microsoft

  48. Barbara Jorgensen
    July 3, 2012

    Great to see you all here today. I too am curious about the implications of the Surface.

  49. Rick Merritt
    July 3, 2012

    Microsoft blew it. They had 20 years of making PCs with OEMs to establish deep, effective design relationships with OEMs.

    When a big shift to smartphpones and tablets, turns out they could not work with any of them to muster a credible Windows X tablet, so they tried to do it themselves.

    The result is a not even quick-to-markiet, undifferentated tablet that won't compete well with Amazon's Kindle Fire, Samsubng's Galaxy Tab or the new Nexus 7 from Google/Asus.

    Even Amazon and Google, new at the hardware game have done a better job than Microosft Surface.

    So, sorry Microosft, your are still baclk of the pack in the next wave of computing.

  50. bolaji ojo
    July 3, 2012

    While Rick is getting ready. Here are some numbers for us to chew on. The tablet PC market reached $35.3 billion in 2011 from as low as $9 billion only a couple of years earlier. It is expected the market will continue to grow at a compounded annual growth rate of 10.6 percent per year through 2016.

  51. DataCrunch
    July 3, 2012

    Hello All

  52. Anand
    July 3, 2012

    Is Surface real threat to Apple ?

  53. Ariella
    July 3, 2012

    @Bolaji that;s us a vert raoud rate of growth.

  54. bolaji ojo
    July 3, 2012

    PLEASE HOLD OFF ON ALL QUESTIONS, COMMENTS AND GREETINGS UNTIL WE GIVE THE GO-AHEAD. THIS IS EXTREMELY IMPORTANT. THANK YOU.

  55. Ariella
    July 3, 2012

    @Bolaji, whoops, mistyped that. just commenting on a very rapid rate of growth you quoted.

  56. bolaji ojo
    July 3, 2012

    Rick, the argument some people have positioned is that Microsoft felt it needed to get into the tablet market because its PC partners were doing such a poor job.

  57. bolaji ojo
    July 3, 2012

    @Ariella, Thank you. We'll open the floor in about 10 minutes. I realize this is a hot topic. Thank you for understanding.

  58. Rick Merritt
    July 3, 2012

    Indeed they were. I think Microsopft has to take some of the hit for that. Theyu did not develop deep, effective p-artnmerships that were win-wins for their OEMs. Now they get the bad result

  59. Barbara Jorgensen
    July 3, 2012

    Hi Rick–tell us what you really think 🙂

  60. bolaji ojo
    July 3, 2012

    Other factoids about the tablet PC market: 1. It is dominated by Apple, which controls more than three-quarters of the market currently. 2. Apple also controls most of the profit from the segment.

  61. Rick Merritt
    July 3, 2012

    Let me say that with fewer typos:  Msoft failed to develop good OEM partnerships. But going it alone will not solve its problems. It will just create new ones.

  62. Barbara Jorgensen
    July 3, 2012

    Seriously, is it that Microsoft ius just too late to the tablet game, or Surface is just a ho-hum product?

  63. Barbara Jorgensen
    July 3, 2012

    What about Msoft's stake in the IT/enterprise space? Does that bode well for adoption of tablets there?

  64. Rick Merritt
    July 3, 2012

    It's not too late to get into tablets, but it is hard.

    Amazon did a fine job differentiating with Kindle Fire. Google/Asus did OK creating a Kindle Fire-alike and Samsunbg did a great job with an iPad like Tab Its very early days for tablets

  65. bolaji ojo
    July 3, 2012

    Rick, What does Microsoft's decision mean for its suppliers?

  66. bolaji ojo
    July 3, 2012

    Thank you EBN readers. We would love to have your comments and questions for Rick now. You can also direct questions at other members of the audience and EBN editors. Also, let's have your opinion as to the likely impact of this decision on Microsoft and the supply chain.

  67. Rick Merritt
    July 3, 2012

    I don't think compatibility with the Windows APIs takes you as far as it used to.  These days biz users are brining in ihones and Android phones and IT is supporting them. Same for tablets.

  68. prabhakar_deosthali
    July 3, 2012

    1. What is the long term strategy of Microsoft- To compete with Google on both hardware and software platforms?

     

  69. DataCrunch
    July 3, 2012

    I like the thay Surface looks and the pop out keyboard is something I would use.  But what Microsoft needs is an app ecosystem.  They need iTunes!

  70. bolaji ojo
    July 3, 2012

    @Rich, I've also wondered about your earlier question. Does the fact that Microsoft is late to a “party” stop it from eventually dominating the sector?

  71. Rick Merritt
    July 3, 2012

    I think Msoft's strategy is to establish Win 8 in tablets and Win4Phone in handsets. But so far its an uphill battle f0or them

  72. Taimoor Zubar
    July 3, 2012

    @Rick: How do you think companies will respond to this? A lot of companies are already on Microsoft platform so do you think they'd want to give these tablets to their corporate staff?

  73. Barbara Jorgensen
    July 3, 2012

    Ah yes, the BYOD movement. Does Msoft bring anything to the security game that other vendors might not have?

  74. bolaji ojo
    July 3, 2012

    @Dave, I am waiting to see the Surface before making up my mind.

  75. Rick Merritt
    July 3, 2012

    Msoift could still have a big win hjere someday, but they have to find a way to differenytiate or “embrace (the trend) and extend) it as they used to say. So far, I dont see that

  76. FLYINGSCOT
    July 3, 2012

    If Surface can link in with office PC systems then it would be a great of office away from the office.

  77. Ariella
    July 3, 2012

    @Bolaji that's the smartest way to decide.

  78. Wale Bakare
    July 3, 2012

    Microsoft join at the right time – HP, RIM and Nokia have failed to give consumers an
    alternative hardware that can compete with Apple and Samsung.

  79. Rick Merritt
    July 3, 2012

    The pull of compatibiloity with Office has some merit, but not much IMHO.

  80. Anna Young
    July 3, 2012

    Rick, what are the potential pitfalls for msoft going it alone?

     

  81. Taimoor Zubar
    July 3, 2012

    @Flyingscot: That's what I think too. If there's good integration between the tablet and Windows on your home computer or laptop, surface can be very useful

  82. prabhakar_deosthali
    July 3, 2012

    What could be the strategy by Microsoft , not going with Nokia on smartphones with their W8?

  83. mfbertozzi
    July 3, 2012

    @WaleBakare: could you elaborate more about Microsoft right time? Thx.

  84. Barbara Jorgensen
    July 3, 2012

    I'm still a hold out on tablets, but there are aspects of the surface I like, such as the keyboard and its reputed seamlessness with Msoft products. But Samsung's new ultrathin laptop looks good too, not to get off on a tangent

  85. Rick Merritt
    July 3, 2012

    Msoft has already alienated its OEMs. Taiwan OEMs told me last year they didn't see Win 8 as a strong contender for tablets because compared to Android you have a more expensive OS (not free) that needs more memory and processing and lacks the wealth of handset/tablet apps now in the Google store

  86. Wale Bakare
    July 3, 2012

    I think microsoft may at initial stage experience problems with its partners who but in the long run should Surface tablets command market, that would win back support from its partners

  87. Barbara Jorgensen
    July 3, 2012

    Rick–how about the debut of Msoft 8? Might that propel the Surface?

  88. bolaji ojo
    July 3, 2012

    @Rich, You have the go-ahead!

  89. FLYINGSCOT
    July 3, 2012

    I agree Win8 is not optimal for tablet OS.  Need to be lean and mean.

  90. Taimoor Zubar
    July 3, 2012

    @Rich: Yes, performance will be a big concern as MS is not very well-known for designing bug-free software

  91. Rick Merritt
    July 3, 2012

    Taiwan Inc. is already more in love with Google than Msoft for everythinhg from tablets on down. The necxt war may be over notebooks, but here the old Win productivity apps hold greater sway, and the notebook is usually provided by IT, whiloe the tablet is a consumer buy

  92. Barbara Jorgensen
    July 3, 2012

    Interesting comment about the Taiwan OEMs. BTW, any idea who Msoft has in the US to make the tablet?

  93. Daniel
    July 3, 2012

    Flying Scot, then how they can offer W8 based tablets

  94. Wale Bakare
    July 3, 2012

    @mfbertozzi, thanks. Right time in the sense that – the major competitors for Microsoft areApple and Samsung

     

  95. Rick Merritt
    July 3, 2012

    I, too, wonder who got the deal to make Ms Surface tablets. Anyone here know?

  96. mfbertozzi
    July 3, 2012

    @Rich/Bolaji:Samsung is launching new digital interaction by adopting sensors for managing home devices via smartphone, could it be a key target for Microsoft too?

  97. mfbertozzi
    July 3, 2012

    @WaleB: got it ! thx.

  98. Daniel
    July 3, 2012

    Wale, i think rather than Apple or Samsung, Android is going to be the competitor

  99. Edmunds Sinevics
    July 3, 2012

    Where will be general battle: in software or hardware?

  100. bolaji ojo
    July 3, 2012

    I would not at this moment rule out Microsoft. There are numerous reasons for them to do this deal, including the fact they may be locked out of a potentially huge market where they cannot provide software or hardware.

  101. Anna Young
    July 3, 2012

    Mfbertozzi, I don't think msoft stepped out too late. They just didn't do their homework well enough.

  102. Barbara Jorgensen
    July 3, 2012

    As far as US-based EMS, Jabil is big and has a good rep; and Celestica is based in Canada. They are the biggies, but it's possible smaller or mid-sized EMS are involved. But no confirmation, just an educated guess

  103. Wale Bakare
    July 3, 2012

    If Microsoft could produce ultra high quality hardware less expensive i think. Market would experience different race.

  104. Taimoor Zubar
    July 3, 2012

    @Jacob: I think MS will have to compete on dual fronts – with the hardware OEMs like Samsung and software like Android

  105. Wale Bakare
    July 3, 2012

    @Anna. Very well placed! God bless you.

  106. Rick Merritt
    July 3, 2012

    I just can't believe Google has been able to strike good collaborations with Samsung, Moto, HTC and Asus, and Msoft can't find a solid partner for a differentiated Win 8 device. Holy cow!

  107. Daniel
    July 3, 2012

    Edmunds, Ofcourse in Software because MS is outsorcing the HW part

  108. prabhakar_deosthali
    July 3, 2012

    While Apple is already into a new game ( TVs ) MS is trying to enter the Tablets. Does the focus of Apple away from tablets help microsoft to catch the tide in its trail?

  109. Rick Merritt
    July 3, 2012

    Apple will kieep focused on handset and tablets as it cranks up whatever it plans in TVs.   Msoft is still tryoing t0o get established in handsets, let alone tablets. They are waaaaay behind

  110. Taimoor Zubar
    July 3, 2012

    @prabhakar: Apple has already dominated the tablet market..seems like MS is chasing Apple!

  111. Barbara Jorgensen
    July 3, 2012

    Rick–agreed. However, if Msoft is going to manufacture the Surface in the US, it has to develop entrely new relationships with ODMs/EMS. Traditionally, PCs/tablets are not a US-product.

  112. ITempire
    July 3, 2012

    @ rmerritt

    Its really weird why MS hasnt been able to get a single partner. However, I think partner in the form of Nokia can be great considering both are  struggling in their respective fields therefore the enthusiasm to make a come back is likely to be great.

  113. mfbertozzi
    July 3, 2012

    @Rick/Bolaji: one additional thought, Apple for example has reached its outstanding by implementing the strategy of “store”, is it something Microsoft could potentially adopt as help for promoting Surface sales?

  114. Daniel
    July 3, 2012

    Rich, u r right. Some of the agencies are offering tablets even for $50 with Android OS

  115. bolaji ojo
    July 3, 2012

    @Barbara, I don't believe the Surface tablet is being manufactured in the United States. It will most likely be made by a contractor in China unless Microsoft wants to make a political statement. I doubt this, though.

  116. Rick Merritt
    July 3, 2012

    I give MS some credit for coming up with the new Metro interface. It shows willingness to innovate and a few good ideas, which is significant from such a big company and such an old Windows franchise, but frankly, the WebOSA people were doing about as well—and they didn't make a go of it.

  117. Wale Bakare
    July 3, 2012

    @rmerritt, i think a coup against Microsoft… why cant the comapny strike a good partner? Me i love one-man army battle.

  118. mfbertozzi
    July 3, 2012

    @AnnaY: yes, at the end you are right.

  119. Barbara Jorgensen
    July 3, 2012

    mfrobertozzi: I've read that Msoft is going the retial store route. I'm not sure that is a great idea. Apple has a unique product: Msoft is sold even in bookstores.

  120. bolaji ojo
    July 3, 2012

    @mfbertozzi, Microsoft will indeed be selling the Surface only online and at its branded store.

  121. Daniel
    July 3, 2012

    @Rich, i dont think MS may willing for a collaborative project with Nokia

  122. Taimoor Zubar
    July 3, 2012

    @Rick: I like the Metro interface as well. But it's only good on the tablets. It's very unusable on Windows 8 on laptops!

  123. Rick Merritt
    July 3, 2012

    @Waqas: Yes, MS and Nokia are the one solid partnership in the Windoews Post PC era but ironically both are struggling to be relevent, and more ironically MSoft stole Nokia away from Intel!

  124. ITempire
    July 3, 2012

    @ Rich

    Well Nokia has been around as a giant for around a decade. Once a champion makes it most likely for it to make a comeback. Secondly, its Asha series hasnt done that bad. 

  125. DataCrunch
    July 3, 2012

    Soon these device will be powerful enough to be virtualized and run multiple operating systems.  Would be cool to have one device that can run iOS, Android, and MS. 

  126. mfbertozzi
    July 3, 2012

    @Bolaji/Barbara: it is really a matter to debate !

  127. Daniel
    July 3, 2012

    @Bolaji, MS price band is in little bit higher side, $700 – 900, would u think its fair enough to get enough customers

  128. prabhakar_deosthali
    July 3, 2012

    This is for Amold Gates – From a industry leader MS to – now – to a follower MS – how does it feel?

  129. Rick Merritt
    July 3, 2012

    I don't buy the argument that in the new consumer era one company has to do all the software and hardware. Apple is doing great things, but so is Google with a horizontal model

  130. Ariella
    July 3, 2012

    @Rich all of Finland? We'll have to ask Susan about an insider's perspective on that.

  131. ITempire
    July 3, 2012

    @ rmerritt

    “Microsoft stole Nokia away from Intel”. Isnt Intel supposed to be only a hardware manufacturer and MS a software/OS manufacturer ? How has MS stolen away Nokia from Intel? Am I too outdated :S ? 

  132. Wale Bakare
    July 3, 2012

    @WaqasAltaf, if champions come back could not deliver better thing to its rivals dont you think it may signal bad results

  133. bolaji ojo
    July 3, 2012

    Rick, Correct. Microsoft doesn't have to be in the hardware business to be a successful player. But what then explains its decision to go into the tablet PC business? Desperation?

  134. Barbara Jorgensen
    July 3, 2012

    Nokia has its experience in mobile going for it. But with a few exceptions, its hardware is getting so-so reviews. Combining two relative weaklings in hardware could be a problem.

  135. ITempire
    July 3, 2012

    @ Ariella

    Lolz. I bet Susan is going to come with a strong argument against it 🙂

  136. Rick Merritt
    July 3, 2012

    @Waqas: Intel had a collabotration with Nokia on an Atom-based handset. After Nokia got a new CEO, he scrapped the Intel deal and went all in withy Msoft in Win 8. We'll see how that plays out in the next 2-3 years. I suspect, poorly.

  137. Barbara Jorgensen
    July 3, 2012

    Good question, Bolaji. There's also the “Well, Google did it” argument

  138. Ariella
    July 3, 2012

    @WaqasAltaf, in any case, I don't think she's moving east for now.

  139. ITempire
    July 3, 2012

    @ Wale

    I think Nokia is a sunk ship and now the only way it can go is UP. So having nothing to lose, Nokia can correct itself.

  140. Anna Young
    July 3, 2012

    Possibly desperation I think?

  141. ITempire
    July 3, 2012

    @ Ariella 

    😀

  142. Ariella
    July 3, 2012

    @Rich but, you never know, she may want to learn Korean in any case.

  143. ITempire
    July 3, 2012

    @ rmerritt

    Ahh. Thanks for the update. 

  144. Barbara Jorgensen
    July 3, 2012

    RichK: Are they even Facebook friends?

  145. Anand
    July 3, 2012

    Is Apple needs to be worried about Surface tablet ?

  146. Daniel
    July 3, 2012

    @Waqas, if MS is planning for a tie up with Nokia, then its a breathing chance for Nokia

  147. Rick Merritt
    July 3, 2012

    @Bola: I think MS was desperate to get a good Win 8 tablet out. The NYT had a great report a couple weeks ago about their efforts with HP and how both companies dropped the ball at different stages and ways. So they wanted to get somethinhg out.

  148. Ariella
    July 3, 2012

    @Rich anything is possible.

  149. mfbertozzi
    July 3, 2012

    @Barbara/Bolaji/Rick (all): apart Apple, event happened recently are demonstrating vendors which are spending effort in both hw and OS, are facing strong crisis (Nokia, RIM), on the other side Samsung, by focusing on hw, is gaining success, has MSFT well evaluated impacts in playing both hw and sw?

  150. SunitaT
    July 3, 2012

    @Jacob i dont think so..I think best option for Nokia is to adopt Android.

  151. FLYINGSCOT
    July 3, 2012

    Don't knock the space elevator…I have already booked my ticket.

  152. Barbara Jorgensen
    July 3, 2012

    Rick: Any additional insight into the components behind Surface? Who stands to benefit?

  153. Wale Bakare
    July 3, 2012

    Of course that should cause a worrisome minds to Apple

  154. FLYINGSCOT
    July 3, 2012

    Did you mention the BOM for the Surface versus the competition?

  155. SunitaT
    July 3, 2012

    @Barbara, I too had similar doubts…Which process is being used in Surface tablet ?

  156. Ariella
    July 3, 2012

    @flyingscot you'll be sure to give us a report, right?

  157. Taimoor Zubar
    July 3, 2012

    @Rick: Do you think MS is taking the right step by making a name for itself in the hardware market? It's not been so well-known for developing hardware over the years.

  158. Daniel
    July 3, 2012

    @tirlapur, thats the best option, but i don't think it will work it out.

  159. bolaji ojo
    July 3, 2012

    @Rick, As far as the semiconductor component market is concerned. Who benefits most from Surface?

  160. Anna Young
    July 3, 2012

    Good question Barbara.

  161. Rick Merritt
    July 3, 2012

    @Barbara: I haven't seen many details on who is designed into Surface. But I expect SAurface to be maybe as successful as Zune, perhpas more successful than Kin, so whoever is designed in there ain't getting a big or long ride.

  162. ITempire
    July 3, 2012

    @ Jacob

    True !

  163. Taimoor Zubar
    July 3, 2012

    Any idea about the pricing of Surface? Would it be as expensive as the iPad or will it be a mid-range tablet?

  164. Anand
    July 3, 2012

    @Rick, why is MS so hesitant to handover the tablet to reporter ? I heard it didnt let the reporters use the tablet ?

  165. prabhakar_deosthali
    July 3, 2012

    What would we say as a USP of surface compared to all the tablets available in the market today?

  166. Daniel
    July 3, 2012

    Barbara, when Google is offering Nexus 7 at a dam cheap price of $199, is it possible for MS to gain a good momentum in Tablet market

  167. Rick Merritt
    July 3, 2012

    Has anyone seen a believeable BoM for Surface? I have not. I might assume a tegra 3 because of Tegra use in the Zune. Beyond that I know nothing and assume it is generally available parts, nothinhg unique inside.

  168. bolaji ojo
    July 3, 2012

    @Rick, The Surface is designed with both Intel and ARM processors.

  169. Anand
    July 3, 2012

    @Prabhkar I think one of the USP is its windows based which is widely adopted OS.

  170. Barbara Jorgensen
    July 3, 2012

    Rick–me either. But how about the Xbox example? Zune failed, but msoft has a few successes as well…

     

  171. Wale Bakare
    July 3, 2012

    @TaimoorZ, good. I dont think Surface tablet would cost that much

  172. Daniel
    July 3, 2012

    @Taimoor, Surface is going to be fix between $699 and $899

  173. mfbertozzi
    July 3, 2012

    @TaimoorZ: good point, I've googled about, it seems a matter for hooking users

  174. Taimoor Zubar
    July 3, 2012

    @prabhakar: I think the USP can be the interface because a lot of people are comfortable using Windows so the Surface can have a similar UI..apart from it integration with other Windows-based systems can also be one.

  175. Barbara Jorgensen
    July 3, 2012

    Jacob: I think Msoft will either have to be a price leader or a tech leader. I don't think it will be able to comete on price–not should it, if Apple is its target

  176. Rick Merritt
    July 3, 2012

    @anandvy: I suspect Msoft may want to leave wiggle room to tweak the design before the GA of Win 8. Who knows, they might even kill it if some OEMs got fired up to do cool products with Win 8. They just want Win 8 toi be a winner in tablets

  177. Anand
    July 3, 2012

    @Bolaji, Why do they need two processors ?

  178. prabhakar_deosthali
    July 3, 2012

    anandvy

    But that is not as popular as Android today

  179. Ariella
    July 3, 2012

    @Jacob so the only thing that is fairly certain is that the price will end in 9.

  180. Wale Bakare
    July 3, 2012

    thanks @Jacobs

  181. Rick Merritt
    July 3, 2012

    @RichK: Yes, because Win8 has versions for ARM and x86 there are systems planned for each processor type.

  182. Anand
    July 3, 2012

    @prabhakar, remember symbian was once the popular OS now its android…so nothing is constant in this competitive world.

  183. mfbertozzi
    July 3, 2012

    @TaimoorZ: (price) it seems the range 600$-800$ could be raisonable.

  184. Ariella
    July 3, 2012

    @Rich thank you.

  185. prabhakar_deosthali
    July 3, 2012

    Anandvy

    But Apples IOS has stayed put!!

  186. Taimoor Zubar
    July 3, 2012

    @mfbertozzi: I think with that price range it will have to compete with the iPad and Samsung Galaxy head-to-head..I don't think MS has much chance of success there.

  187. Rick Merritt
    July 3, 2012

    If we could find out who makes Surface for MS we might be able to find out what's inside it.

  188. Barbara Jorgensen
    July 3, 2012

    Readers: $600-$800 for a tablet still seems steep. If it works like a PC, maybe, but they still seem to be entertainment-oriented

  189. bolaji ojo
    July 3, 2012

    @Rich, Alright. I am a bit perplexed. Are you implying that the Surface would not make any impact on the tablet PC market or that it's still a wait-and-see situation?

  190. Wale Bakare
    July 3, 2012

    @Rich, that's very important to consumers. If price is far too outrageous and quality is far behind Apple's iPad and Samsung's … i bet Surface would struggle like its predecessors (HP, RIM)

     

  191. mfbertozzi
    July 3, 2012

    @All: are you thinking Surface demo effect could impact on sales?

  192. Anand
    July 3, 2012

    @prabhakar, Apple is different league all together. I am just comparign non-Apple OS.

  193. prabhakar_deosthali
    July 3, 2012

    Will MS have exclisive arranegments with its suppliers for the Supplies related to SURFACE?

  194. bolaji ojo
    July 3, 2012

    @Barbara, I believe Microsoft wants to position the Surface to work more or less like a notebook. The connectors it offers will distinguish it from the iPad.

  195. mfbertozzi
    July 3, 2012

    @Rich Kr: Ha ha ha ! great idea !!! ROTFL

  196. SunitaT
    July 3, 2012

    Will google nexus tablet play spoil-sport to the surface tablet. Remember nexus-7 is just priced around 199$.

  197. Ariella
    July 3, 2012

    @Barbara it does seem steep to me, but it's up to the companies to research what the market will bear for pricing.

  198. Rick Merritt
    July 3, 2012

    If I were an OEM, I might not even do a Win8 tablet at this point. However, I would experiment with prototyping Android notebooks!

  199. Barbara Jorgensen
    July 3, 2012

    Rick: A couple of educated guesses. Solectron was involved in the development and manufactruing of the Xbox. They had a pretty big US presence, and may still have since they have been acquired. That means Flextronics, I think…

  200. mfbertozzi
    July 3, 2012

    @Barbara (price): by googling about, other rumors say about 400$….who knows?

  201. Daniel
    July 3, 2012

    @Rich, surface is priced more than IPad

  202. Anna Young
    July 3, 2012

    So, it appears Apple still holds the lead in the Tablet pc market or is it too soon to conclude Rick?

  203. prabhakar_deosthali
    July 3, 2012

    Will MS SURFACE  be manufactrued in US , bringing back the “Made in USA”  pride tag?

  204. Daniel
    July 3, 2012

    Ipad is  a proven brand and Surface has yet to prove technically

  205. SunitaT
    July 3, 2012

    @Rick, do you think Nokia will slowly move away from MS because they will feel betrayed ?

  206. prabhakar_deosthali
    July 3, 2012

    Or “USA INSIDE” tag I would say

  207. Barbara Jorgensen
    July 3, 2012

    @prabhakar: only is it stand the quality test as well

  208. Anna Young
    July 3, 2012

    What if M.surface pulls it off despite all the review and various opinions Rick

  209. Rick Merritt
    July 3, 2012

    @Anna: Apple definitelty has the lead in the tablet market. Samsung, Amazon, Asus, Google, MS, all are struggling for a small piece of that pie

  210. Anand
    July 3, 2012

    @Prabhakar, I think nexus is already using that strategy…

  211. Anand
    July 3, 2012

    I dont think MS will need such marketing strategy because many people love windows OS.

  212. Daniel
    July 3, 2012

    @anandvy, so far google hadnot revealed about its manufacturing place

  213. prabhakar_deosthali
    July 3, 2012

    I am sure in the ever growing Tablet market MS is detined to get a sizable market share if its first entry of Surface gives a bug free product

  214. Rick Merritt
    July 3, 2012

    @trila: Nokia's new CEO made an all-in bet on Wi4Phones and he will probably succeed or fail with that bet. But it takes at least another 1`-2 years for that bet to play out before shareholder put on pressure

  215. Anand
    July 3, 2012

    @Jacob, true but its being manufactured in USA

  216. bolaji ojo
    July 3, 2012

    @Rick, Microsoft is going with both hardware and software for the tablet PC market. Why is it declining to do this in the smartphone market? Because of the alliance with Nokia?

  217. Barbara Jorgensen
    July 3, 2012

    Rick: do you think Msoft can afford the “release it first, work the bugs out later” strategy with the Surface?

  218. Rick Merritt
    July 3, 2012

    @All: What tablet do you use and how much did you pay for it.   Me: none; Zero

  219. Daniel
    July 3, 2012

    @anand, they made a statement thst “Designed and manufactured in USA”, but they undiscosure about the place of manufacturing

  220. Taimoor Zubar
    July 3, 2012

    I think the tablet market still has room for a big player like Microsoft but their product needs to offer something unique that other vendors have not yet offered.

  221. Anand
    July 3, 2012

    @rmerritt, same here, I dont own any…want to buy one but confused…

  222. Ariella
    July 3, 2012

    @merritt I fal into the none, zero category for now. But down the road, who knows?

  223. FLYINGSCOT
    July 3, 2012

    I do nto believe MS can afford to release then fix bugs.

  224. ITempire
    July 3, 2012

    @ anandvy

    I think people love Windows OS on laptops and desktops. Still not on smartphones.

  225. SunitaT
    July 3, 2012

    I dont own any tablet too..

  226. prabhakar_deosthali
    July 3, 2012

    I have yet to use a tablet !

  227. Rick Merritt
    July 3, 2012

    @Barbara: The tablet market is not like Windows where you vcanh iterate and win with release 3.0 In tablets if it doesnt succeed, bury it and try a whole new one. There's no forgiveness in consumer devices for a Surface Re-paved product

  228. Anna Young
    July 3, 2012

    @Rick, I don't own any tablet. My laptop works for me

  229. Daniel
    July 3, 2012

    @prabhakar, am chatting from my Samsung 620 Tablet

  230. mfbertozzi
    July 3, 2012

    @all: will MS move the production to other countries depending on sales' trend?

  231. FLYINGSCOT
    July 3, 2012

    We have Apple tablets for surfing the web only.  It is a toy really. 

  232. bolaji ojo
    July 3, 2012

    @Rick, I like that comment. No surface repaving if Microsoft fails with the Surface! I might just use that for a headline.

  233. Barbara Jorgensen
    July 3, 2012

    Rick: that was my thought as well. There won't be any free patches for a tablet.

  234. Rick Merritt
    July 3, 2012

    I reveiewed a Samsunbg Galxay tab and enjoyed playiong with it. Then gave it away. Ditto a RIM Playbook (which had muchy more sophisticated software) but it sits unused in the drawer today.  I get eno0ugh screen time without a tab and when I need to compute its a handset for a quickie or a notebook for a full sized meal

  235. Daniel
    July 3, 2012

    @mfbertozzi, i think they will release it globally for a wide usage

  236. Rick Merritt
    July 3, 2012

    @Bola: You can send me a royalty check for the “re-paving” headline 😉

  237. prabhakar_deosthali
    July 3, 2012

    In my opinion Tablet is a good tool for education. Not for business.

  238. Barbara Jorgensen
    July 3, 2012

    Rick: and now we have the big smartphone and possible, a smaller Apple tablet. Does size really matter? 🙂

  239. Rick Merritt
    July 3, 2012

    Oh, and the Samsung Galxy tab I gave to my son, he sold for a set of new tires!

  240. Anna Young
    July 3, 2012

    @Prabhakar, it's widely used more in schools and hospitals

  241. SunitaT
    July 3, 2012

    @rmerritt, Samsung Galaxy is not good ?

  242. Barbara Jorgensen
    July 3, 2012

    Rick: did he win the Chevvy Volt? 🙂

  243. SunitaT
    July 3, 2012

    I was thinking to buy Galaxy series tablet.

  244. Rick Merritt
    July 3, 2012

    @Barbara: The new large size handsets from Samsung et all are very popular in Asia now. I think Samsung may have hit 0on a little differentiator ahead of the iPhone 5. This is thye kind of iterative innovation from all sides that will be hard for Apple to deal with long term

  245. Daniel
    July 3, 2012

    @tirlapur, Galaxy is handy and good for on the go usage

  246. mfbertozzi
    July 3, 2012

    @p_d: (education) great point, I aim Govs will launch projects about by adopting tablets for people

  247. prabhakar_deosthali
    July 3, 2012

    And that is why it has to be a cheap but a rugged product . Will SURFACE be able to meet those expectations?

  248. SunitaT
    July 3, 2012

    @Jacob, thanks. So many new tablets are being released, I just dont want to rush and buy tablet which will be obselete  soon.

  249. prabhakar_deosthali
    July 3, 2012

    Governement of India has already lauched such project by providing tablets to all students at subsideized cost.

  250. mfbertozzi
    July 3, 2012

    @p_d: if we look to the past, MS has needed to develop a few version of the initial products before meeting with expectations.

  251. Taimoor Zubar
    July 3, 2012

    @Rick: Not just big size, Samsung is coming up with all kinds of sets. They have a very diversified product line for smartphones

  252. Anna Young
    July 3, 2012

    @prabhakar,surface is yet to be tried and tested.

  253. Barbara Jorgensen
    July 3, 2012

    Rick: I'd like to give you the opportunity for any closing comments. Anything we didn't cover on the Surface you'd like to add?

  254. Rick Merritt
    July 3, 2012

    My view as a consumer on tabs:

     

    iPad: excellent

     

    Galaxy Tab: Good, but softeware is still crude

     

    RIM Playbook: Great but screen is too small and does not link to cellular well

     

    Amazon Kindle Fire: Great and nice links to the Amazon site to make shopping easy. Probably Apple's closest competitor so far

  255. Daniel
    July 3, 2012

    Prabhakar, $50 tablets are not worth

  256. Rick Merritt
    July 3, 2012

    I think we covered it all. I would say this is still early days in tablets. Much more to come

  257. Ariella
    July 3, 2012

    @Rich you have very admirable wishes.

  258. mfbertozzi
    July 3, 2012

    @p_d (education): nice to hear about, very good, hope that project can act as example also for other regions.

  259. FLYINGSCOT
    July 3, 2012

    I agree with rmerritt summary of tablets available

  260. Barbara Jorgensen
    July 3, 2012

    Readers: any closing comments (or shots?) 🙂

  261. Ariella
    July 3, 2012

    @Rich the thing is that people expect a lot less than when they spend $50 than when they spend $700.

  262. Daniel
    July 3, 2012

    @rich, i mean in functionality

  263. bolaji ojo
    July 3, 2012

    Rick, Thank you for an interesting discussion on Microsoft.

  264. prabhakar_deosthali
    July 3, 2012

    Tablets are still not being taken seriously . It is still a curiosity toy!

  265. FLYINGSCOT
    July 3, 2012

    thanks all

  266. Anna Young
    July 3, 2012

    @Ariella, quite right. Rich certainly has too many wishes.

  267. Ariella
    July 3, 2012

    @Barbara are you implying that we're a rowdy bunch?

  268. Rick Merritt
    July 3, 2012

    My pleasure and honor. You guys do a great job running these things!

  269. Anand
    July 3, 2012

    @Prabhakar, that project was a big failure, no body got the tablets in the end.

  270. bolaji ojo
    July 3, 2012

    For those who are not aware, Rick is also an authority on patents, a topic of great interest to the electronics industry nowadays. I am hoping Rick would agree sometime soon to be our guest on EBN discussing the patent litigations.

  271. mfbertozzi
    July 3, 2012

    @Rick (tablet rank): why are you forgetting other cheaper vendors as Acer for example?

  272. Barbara Jorgensen
    July 3, 2012

    Ariella: Mostly just Rich K…

  273. Anand
    July 3, 2012

    @Rick,thanks for sharing your views… really informative…

  274. Taimoor Zubar
    July 3, 2012

    To conclude, I'd say MS needs to offer something unique with Surface and make sure the software is bug-free. This might give them a chance to excel in the tablets market

  275. Daniel
    July 3, 2012

    @anand, i think they had reinitiated the same project with sme other agencies

  276. Ariella
    July 3, 2012

    @Rich Well, it's that way with a lot of things that are very high priced when they first come out but become cheaper and better in new editions. Those who want to be first are paying the premium to say they have the very latest toys.

     

  277. Barbara Jorgensen
    July 3, 2012

    Yes, Rick–thanks! Also to our readers. I'll start winding this up. Thanks again everybody!

  278. Anna Young
    July 3, 2012

    Thanks Rick for your sound insight.

  279. mfbertozzi
    July 3, 2012

    @Rick/Bolaji/Barbara: thanks for this very interesting live chat, Rick thanks for your time.

  280. bolaji ojo
    July 3, 2012

    Thank you all for attending today's Live Chat and please join us next time on this channel.

  281. Ariella
    July 3, 2012

    Thanks, Rick, Bolaji, and Barbara.

  282. SunitaT
    July 3, 2012

    @Rick, Bolaji, Barbara, thank you for hosting this…as always very informative.

  283. DataCrunch
    July 3, 2012

     Thanks Rick and the EBN team for setting this up.  Very informative.

  284. Daniel
    July 3, 2012

    Thanks, Bolaji, Barbara and Rick

  285. prabhakar_deosthali
    July 3, 2012

    Rick, Bolaji, Barbara and all , it was quite an interactive session and this time we all got sufficient time to shoot our questions. Thanks

  286. Anna Young
    July 3, 2012

    thanks Babs and Bolaji for putting this together.

  287. Edmunds Sinevics
    July 3, 2012

    Thanks all!

  288. Daniel
    July 3, 2012

    Thanks everybody and hope we can have a better discussion next time

  289. Anna Young
    July 3, 2012

    Tara all.

  290. Barbara Jorgensen
    July 3, 2012

    Readers and guests: Yes, we are getting the hang of these Live Chats. They are fun, and we have a smart group of people participating. Thanks again!

  291. Daniel
    July 3, 2012

    Thanks Barbara once again for hosting this wonderful chat section

  292. ITempire
    July 3, 2012

    Thanks Bolaji, Barbara and team ! 

  293. Barbara Jorgensen
    July 3, 2012

    @Rich — You are actually very funny. But I have to put my Control Freak on and keep the conversation on course….sigh

  294. amos
    October 19, 2012

    This implise that they would be great sales turnover if this strategy is used by the Microsoft Cooparation as compared to other software manufacturers across the globe.

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