Mark Fields, CEO of Ford Motor Co., last week made it abundantly clear that Ford has “abandoned a stepping-stone approach” toward autonomous cars.
Ford, instead, will go straight to fully autonomous cars with no gas pedals, no brake pedals and no steering wheels, with a driver entirely optional.
The company plans to “have fully autonomous vehicles in commercial operation for a ride-hailing or ride-sharing service beginning in 2021,” declared Fields.
Ford’s move is remarkable on two fronts: first, for its decision to go for fully automated, look-ma-no-hands cars from the get-go and, second, for its lofty vision to play a role in the transformation of personal transportation.
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