Motorola Aims High With Xoom & Atrix

Motorola Mobility Inc. means business. Only two days after becoming a standalone enterprise, the company rolled out two of the most mouth-watering consumer electronic devices to hit the market since rival {complink 379|Apple Inc.} debuted the wildly popular iPod digital music player and the iPhone wireless handset.

Just the mere description of the Motorola Mobility Xoom tablet device left me drooling. And, if the Xoom delivers on what Motorola Mobility promises, there will be a nasty dent on offerings by competing manufacturers, including Apple. In addition to the Xoom, Motorola Mobility also unveiled the Atrix smartphone, a device it described as the “world's most powerful smartphone.”

Here's how Motorola describes the Xoom:

    Motorola Xoom allows consumers to experience HD content right on the device, supports 1080p HD video and HDMI output to display content on larger HD screens, and plays video and other rich web content seamlessly with Adobe Flash Player. Motorola Xoom features a front-facing 2-megapixel camera for video chats over Wi-Fi or 3G/4G LTE, as well as a rear-facing 5-megapixel camera that captures video in 720p HD. It delivers console-like gaming performance on its 1280×800 display, and features a built-in gyroscope, barometer, e-compass, accelerometer and adaptive lighting for new types of applications.

Here's a video presentation of the Motorola Mobility Xoom:

I liked what I read about the Xoom and the Atrix and can't wait to take them for a test run. Both products promise so much more than competing devices currently in the market. Additionally, Motorola Mobility announced the Xoom tablet device would be carried by Verizon Wireless while the Atrix smartphone would be available on the AT&T network. The endorsement of these two powerful telecom service providers will be critical to the successful rollout of the Xoom and the Atrix. By signing them on so early, Motorola Mobility scored a nice coup.

Will this be enough? I can't be sure, but the Xoom and the Atrix sound fascinating and compelling. Application developers and consumers will deliver the more important verdict once the products reach retail outlets. If they like it, Motorola Mobility would get the new lease on life it sorely needs to take on Apple, Nokia, and Samsung in the smartphone market and other rivals in the tablet device sector.

Here are details of what the Xoom and the Atrix offer, according to Motorola Mobility.

The Xoom tablet:

  • The first device to incorporate Android 3.0 Honeycomb, Google’s powerful new operating system developed from the ground up specifically for tablets
  • Dual core processor
  • High-definition (1280×800) 10.1-inch widescreen (16:9) display, perfect for watching HD video in landscape mode and narrow enough for convenient two-handed on-screen typing in portrait mode
  • The smallest 10.1-inch tablet available, yet delivers 51 percent more video than the leading competitor relative to the front of the device
  • Unique dock options allow HD content streaming to TV and easy connection to PC accessories like mouse and keyboard devices
  • Includes a fully functioning HD camcorder and a 5MP camera to view and edit videos and photos immediately

The Atrix smartphone:

  • A 1GHz dual-core processor capable of opening Web pages twice as quickly as most other smartphones, rendering games faster and displaying HD video on big-screen TVs
  • A full 1GB of RAM for twice the RAM of most smartphones to deliver effortless multitasking, such as watching a movie while receiving and responding to email
  • The world’s first qHD pentile display for a smartphone, offering high resolution and 24-bit color, making it easier to read indoors and outdoors
  • Front- and rear-facing cameras and the ability to record in HD
  • Biometric fingerprint reader for easily unlocking your phone while providing extra security
  • Up to 48GB of storage (16GB internal and optional 32GB MicroSD card), enough to store thousands of songs, photos, and movies

Let me know here what you think of the Xoom and the Atrix.

10 comments on “Motorola Aims High With Xoom & Atrix

  1. eemom
    January 6, 2011

    Both these devices look amazing.  I have an iPad and would love a Xoom.  I am happy to see the offerings by Motorola Mobility so close to the split.  I was a little sceptical with the reverse split.  I do know why companies offer it, its just not normally viewed as a positive sign.

    I have a Motorla Droid through Verizon so I was disappointed that the Atrix will be available through AT&T.  Hopefully they'll come out with a similar offering for Verizon.


  2. mfbertozzi
    January 6, 2011

    Dears, are we really convinced Microsoft  is out of the game? Even recent news are foreseeing tablet from them is not coming shortly, it seems announcements (rumors on Win 8) are in progress. Maybe we will catch something from CES, currently on going in Las Vegas…?

  3. DataCrunch
    January 6, 2011

    Since you brought up Microsoft and CES, I thought was what interesting was Microsoft’s announcement at CES that the next version of Windows (assume Windows 8 for now) will run on ARM processors.  This is a move from the traditional x86 chips by Intel and AMD.  Obviously Microsoft is looking at ARM for its lower power capabilities which (for now) is more suited for tablets.  I really don’t know yet what to make of that announcement at this point in time, but thought it was very interesting…in an odd way.

  4. saranyatil
    January 7, 2011

    wow I am really astounded seeing these devices, i was planning to but a smart phone and was so confused in making a choice now i think its has been clarified, definitely having such a good storage on a mobile phone will make loads of difference along with these high speed processors . i love the upgrade from 3G to 4G which will become essential soon.

  5. mfbertozzi
    January 7, 2011


    Gents, I agree with you; right now it should be the time for two questions:

    -according to Wireless Intelligence estimation issued past December, 4G via LTE will account only 4% of worldwide mobile connections by 2015, then is broadband for tablet really available abroad?

    -@ Bolaji (and all) taking in consideration on one hand Motorola news and on the other hand Microsoft news (“Wintel” is becoming “WArm”), who is leading the game? Chips producers or OS producers? Or stepping more…Mobile Apps producers?

  6. Ariella
    January 7, 2011

    I'm not the type of person who looks for all the bells and whistles on a gadget.  But even I could appreciate being able to actually read the screen outdoors.  It's impossible to see anything on my phone's screen in bright sunlight.

  7. itguyphil
    January 7, 2011

    Great point. I have a Samsung mobile phone and the screen, in addition to the debris that sticks to it (which is probably my fault) has a glare problem like no other. I have seen iPhones that stay decent in the sunlight and darkness.

    All power to the manufacturers that actually QA for these scenarios!

  8. bolaji ojo
    January 10, 2011

    Matteo, That's the next piece of the puzzle. We've been here discussing the device manufacturers but there are other strong players in this market that will decide how things unfold. Semiconductor manufacturers, in my opinion, will play a significant role but companies like Apple — by developing its own IP core — is trying to bypass them and go through foundries for chips. It can't produce all the parts it wants though. Apple is also the designer of its equipment. Samsung is deploying the same strategy too.

    Companies with supply chain partners spread out all across the product line aren't likely to wield much power. But companies like Apple and Samsung that also want to control too much of their supply chain could also find themselves in trouble. It's a connundrum. My feeling is that power will be spread throughout the system and companies will have to fight hard to maintain some level of control. Application developers are too widely dispersed and too fragmented to have the leverage they need for the power play so it comes down to a tussle between OS developers, OEMs and component vendors.

  9. Damilare
    January 10, 2011

    i'll say never say never. The great thing about this electronic industry is that products like this trigger other innovations and ideas. i would expect rival companies to be looking into how to compete with motorola.

  10. bolaji ojo
    January 10, 2011

    Damilare, You are right. Other manufacturers are probably reviewing their current product line up to see if they measure up to the competition. One company that will be keeping a close eye on all the devices announced at CES is Apple. Even though Apple leads in innovation, the company also is aware rivals wants a piece of its business. The only way it can outgrow them is by upgrading its products to make sure they are even better than rivals'. I expect next-generation iPhone and iPad to be quite competitive with the Atrix and the Xoom.

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