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Mouser Adds to Tech Team

MANSFIELD, Texas — Mouser Electronics, Inc., known for its rapid introduction of the newest electronic components and technologies, today announced several key appointments to its Advanced Technologies Management team.

“Mouser made several key strategic moves to better align and concentrate its resources,” Glenn Smith, Mouser President and CEO, stated. “Mouser’s focus on new technology will be greatly enhanced going forward. Introducing new products globally to design engineers requires a huge marketing commitment. We’ve stepped up and made a significant investment in talent to support that effort.”

In Q3 2010, Mouser completed a major marketing enhancement. The company will continue with its focus on high-quality technical marketing, rapid new product launches, and on-line product training. In support, Kevin Hess has been promoted to Vice President of Technical Marketing and is joined by long-time industry veteran Raymond Yin. Yin spearheads the Technical Marketing Content team and is responsible for Mouser’s new technology e-news that reaches over 115,000 design engineers with relevant content on over 500 product training microsites.

On the Strategic side, Mouser brought in a dedicated brand manager, Larry Johannes, Vice President of Strategic Marketing, who was recruited from Siemens. Under Johannes, a new Director of Advertising, Becky Burke, was named after recently being recruited from RadioShack. Mouser also expanded their capabilities in Advertising Design and Public Relations. Additional resources were also deployed to Supplier Marketing in an effort to further support Mouser’s suppliers interested in reaching the company’s global following of over 350,000 design engineers and buyers.

In the area of Product Management, Mouser promoted Krystal Jackson to Vice President of Interconnect and Russell Rasor to Vice President of Advanced Technology. The new Advanced Technology Group will be responsible for managing and promoting new and emerging technologies along with seeking new opportunities that support the design engineering activities of Mouser’s customers. The new team will also manage Mouser’s Focus Technology Applications areas.

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