MUNICH — Mouser Electronics, the global authorized distributor with the newest semiconductors and electronic components, announced at electronica today a new partnership with longtime Mouser customer Grant Imahara, a celebrity engineer, best known for his role on Mythbusters. As a practicing engineer, Grant can relate to engineers everywhere. He understands the frustrations and inspirations that keep engineers challenging themselves to design the next great thing. The collaboration emphasizes Mouser’s commitment to the engineering community in bringing them the newest products and information to inspire new designs.
The “Empowering Innovation Together” campaign kicks off today. Together Mouser and Mr. Imahara will invite the engineering community on a journey to empower innovation. Mouser will create a series of webisode videos with Grant as the host, featuring unique content highlighting innovative, creative engineers worldwide. There will be features on the newest products and technical expertise to help speed new designs. The partnership will provide both inspiration and guidance, plus contribute to the culture of inventive thinking. It’s another way Mouser is personally connecting itself to engineers through innovation and creativity that defines engineering design.
Well known in the engineering community, Imahara has paired his engineering expertise with a Hollywood TV and film career. In addition to his roles on Mythbusters and Battlebots, Imahara is the inventor behind many famous robotic characters – including the Star Wars prequel-era R2-D2, The Late Late Show’s Craig Ferguson sidekick – Geoff Peterson, the talking robot, and the rhythmic arms on the modern day Energizer Bunny. He joins the Mouser team as a collaborator and spokesperson who shares Mouser’s passion to positively influence and support innovative design. Visit the site at www.mouser.com/empoweringinnovation.