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Newark Element14 Revamps Website

CHICAGO — Newark element14, a business of Premier Farnell (LSE:pfl) and the leading distributor of electronic components and engineering solutions in the Americas, announced today a rollout of key search improvements as part of a major initiative to provide engineering and procurement professionals with an industry-leading online experience.

Some of the highlights of the website upgrade include:

  • Significant performance upgrades to the search engine
  • Relevancy ranking with the best product matches shown first
  • Visibility of up to twenty product attributes applicable to user’s search
  • “Share this page” functionality on product pages
  • Filters are all displayed together and remain visible on every search page
  • Minimum and maximum range selectors are included in the parametric search
  • Product results can be shown by product family

“We’ve used our customers’ feedback as our starting point, and layered on more improvements to exceed their expectations,” commented Quintin Komaromy, Senior VP, Marketing, Newark element 14. “Our website now offers a much faster and easier user experience and we’ll be introducing even more upgrades in the near future.”

Website improvements are just one of the enhancements that Newark element14 is making as it transforms into a global source that provides complete engineering solutions. Recently, the distributor launched the industry’s first customizable online electronics catalog and an exact tax and freight display that appears before an order is placed.

{complink 12800|Newark Corp.}

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