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Nokia Forges On With Low-Cost Asha 310

Nokia Corp. (NYSE: NOK) has recently announced the newest low-end member in the Nokia Asha family: Nokia Asha 310.

In yet a new effort from the Finnish manufacturer, the Nokia Asha Touch smartphone will be available to purchase starting in quarter one of 2013 in Asia, India, the Middle East, Africa, and Brazil for $102. In Brazil, the phone will include a 2GB memory card. The Asha 310 has been conceived to bring quick profit to the company at the same time that it continues its campaign to bring more people online at a very low cost. Indeed, this is something that benefits both customers and Nokia.

Multi-talented
The one new thing that Nokia has given to the Asha 310 is a powerful combination of Dual SIM and WiFi. This is the first Nokia phone featuring this powerful combination.

I can think of several good uses for this. It seems like the perfect alternative for those looking to have a work and personal phone in one. It's also a good alternative when traveling. Using the external slot for a local SIM card can significantly reduce costs, while keeping the main SIM card in place behind the battery. It is possible to store profiles of up to five SIM cards. The phone is also packed with great apps and a gift of 40 EA games that can be downloaded from Nokia Store.

Nokia's new Asha 310 boasts a combination of Dual SIM and WiFi  at a $100 price point. Will low-cost devices save the Finnish phone provider?

Nokia's new Asha 310 boasts a combination of Dual SIM and WiFi
at a $100 price point. Will low-cost devices save the Finnish phone provider?

This strategy to gain market share in developing markets seems to be working well for Nokia. The Asha 310 is the 15th Nokia phone bringing smartphone features to a handset at a very competitive price. Nokia has been struggling in the smartphone market, losing market share to companies like Apple and Samsung. However, Nokia remains strong in its huge quality patent portfolio, which brings a lot of value to the company.

Low-end salvation?
The big question now is if this strategy with the low-end smartphones will bring Nokia enough profit in the upcoming years. Nokia's hardware and design have always been of exceptional quality. If not the leader in the high-end smartphone market, Nokia seems to be well positioned to lead the low-end market, which is without a doubt a market in constant growth.

According to market analyst Trefis, Nokia's value is not only as a handset manufacturer, but the sum of the values of its divisions, plus cash, minus debt. Nokia Siemens Networks is the most important division, and holds 34 percent of the Trefis stock price estimate, while Nokia Emerging Markets Mobile Phones division counts with 15 percent of the stock price. All in all, Trefis says that Nokia is worth $5. There is also a potential growing demand for the Nokia Lumia Windows Phones that could turn into an upside in the stock.

As we can see, not all has been said about this company that keeps on surviving heavy storms, and sailing toward more clear waters.

31 comments on “Nokia Forges On With Low-Cost Asha 310

  1. prabhakar_deosthali
    March 13, 2013

    This seems to be a smart move by Nokia . By offering a $100 smart phone, Nokia is aiming at the huge feature phone market which will be happy to switchover to such a low cost smart phone.

    If the plan succeeds, Nokia can make up for the lost ground by getting the required cash by pushing sales in numbers.

  2. FLYINGSCOT
    March 13, 2013

    This is an interesting phone and the spec can be found at 

    http://www.nokia.com/gb-en/products/all-products/?action=catalogsearch&productfamilyasha=on#nk-main_menu_component

    if anyone wants to look at the specs.

  3. Susan Fourtané
    March 13, 2013

    Prabhakar, 

    Indeed! I believe this in a good strategy. For now, it didn't make too much sense to keep on pushing in the high-end smartphone market when it is clear Apple and Samsung will continue being on top of the list. 

    And you are right, there are plenty of consumers who will see a good opportunity for switching. It will be exciting to see how this has evolved in a couple of months, right? 

    -Susan 

     

  4. Susan Fourtané
    March 13, 2013

    FlyingScot,

    Thanks for adding to the information! 🙂 How nice. And this interesting phone is going to bring interesting times to the smartphone market, too. 

    -Susan 

  5. Wale Bakare
    March 13, 2013

    What do you think about the phone in the world markets?

  6. SunitaT
    March 13, 2013

    By offering a $100 smart phone, Nokia is aiming at the huge feature phone market which will be happy to switchover to such a low cost smart phone.

    @prabhakar_deosthali, I agree with you. Best part about Nokia is its hardware features. Moreover Nokia is offering insurance for handsets and mobile phone lost through thefts, burglary, malicious acts, riots, theft of device from locked or unattended building, or any act of violence will be covered under insurance.

  7. SunitaT
    March 13, 2013

    For now, it didn't make too much sense to keep on pushing in the high-end smartphone market when it is clear Apple and Samsung will continue being on top of the list.

    @Susan, if I am not wrong Nokia Lumia series is getting very good reviews. The camera and display of the Lumia mobile is far better than camera and display of  Apple/Samsung smartphones. I am sure Nokia will give tough competition to both Apple and Samsung in smartphone segment.

  8. Wale Bakare
    March 13, 2013

    >>This strategy to gain market share in developing markets seems to be working well for Nokia.<<

    I think is a perfect move and targeting consumers in those regions is nothing but  surely revival journey for Nokia hope in mobile phone markets. Although, dual sim phones are already in Africa and Asia markets, but Nokia's quality in hardware design may hold a key difference.

  9. t.alex
    March 14, 2013

    In fact I have in several ASEAN countries and in India, dual sim phones are very popular. Nokia approach with dual sim is pretty strategic indeed.

  10. Adeniji Kayode
    March 14, 2013

    @ WAle,

    I not really sure if this is a good news in Africa because as far as this phone is concerned, Nokia is really too slow to have come up with this particular phone at this time. Brands that are not that popular have gained ground just because they hit the market android phone with two-sims, wi-fi and tethering functions. This move by Nokia may not have a significant impact in Africa.

  11. prabhakar_deosthali
    March 14, 2013

    In Indian language ASHA means HOPE , and all the well wishers and NOKIA loyalists will surely hope that this new product ASHA brings a HOPE of a strong revival for Nokia.

  12. Adeniji Kayode
    March 14, 2013

    @ t.alex,

    I think Nokia took uneccessary time to have come up now with this phone.

    Except Nokia is planning to take over the rest of the world and not Africa, this phone specs are avilable  long time befor now in some other phones in africa apart from Nokia, Apple or samsung.

    Moreover, these other phones are cheaper when  compared to the $100 Asha 310 is going for.

  13. t.alex
    March 14, 2013

    Adeniji, 

    Yes there are many other competitors, especially dual-sim phones from China. However, we can bet on Nokia quality and reliability.

  14. Adeniji Kayode
    March 14, 2013

    @ Wale,

    What do you think would be the effects if Nokia had moved or move in into android phones.

    I feel Nokia will command more market if it has an android phone in market now

  15. Adeniji Kayode
    March 14, 2013

    @ T.alex.

    well, I agree with you on that, it just that some of the so called china phones are really coming close to Nokia in terms of quality.

    There is a particular brand of phone that was design to use some Nokia Acceesories like battery-which is one of the strenght of Nokia.

  16. SunitaT
    March 14, 2013

    it just that some of the so called china phones are really coming close to Nokia in terms of quality.

    @Adeniji, not only chinese phones but indian companies like Micromax are giving tough competition to Nokia. Micromax recently released a new mobile phone (A116 Canvas HD) which has quadcore processor and it costs 50% less than Samsung grand duos. The phone has become so popular that it is completely sold out and you have to wait couple of months to buy this phone.

  17. SunitaT
    March 14, 2013

    What do you think would be the effects if Nokia had moved or move in into android phones.

    @Adeniji, its hard to imagine that Windows will release androd OS based phones because I think it would be hard for Nokia to compete with Samsung, HTC and LG in android segment.

  18. SunitaT
    March 14, 2013

    In fact I have in several ASEAN countries and in India, dual sim phones are very popular.

    @t.alex, I agree with you. One of the major reasons why people like dual sim phones is they like to carry multiple carrier connections so that they can take advantage of schemes that these carriers provide. For example some carriers provides free SMS package and some carriers provide free GPRS connectivity. By carrying multiple SIM they can take advantage of both the pacakges. Cost to buy and maintain SIM is very negligible.

  19. SunitaT
    March 14, 2013

    Nokia's quality in hardware design may hold a key difference.

    @Wale, I agree with you. Nokia provides one of the best hardware features. Nokias battery backup and camera quality is very good. One more advantage of Nokia it has service centre (Nokia care) in many different places which helps the end users to get the phone repaired easily.

  20. t.alex
    March 14, 2013

    tirlapur, 

    Isn't it true also some people use 1 sim for work and 1 for personal?

  21. Ariella
    March 14, 2013

    @t.alex Do they? I can see the logic of it if the job one is restricted in use or keeps tabs on activity.

  22. t.alex
    March 14, 2013

    Ariella, 

    yes… what do you think you would you use a dual-sim for?

  23. Ariella
    March 14, 2013

    @t.alex I haven't ever worked with one. Even when I had a job that required a cell phone, it was my own and not monitored by work. My husband gets a work-issued Blackberry, though, and some applications are disabled — the same ones that are blocked by the servers at the office.

  24. Wale Bakare
    March 14, 2013

    @Adeniji,

    Nokia cannot afford to get dumped out mobile scene – the markets are indeed becoming more interesting unlike when the Nokia was top brand phone and also lots of value added applications are increasing on daily.

    One thing is Nokia's schrewdness in its hardware contributed to decisions of either joining Andorid or Windows in the first instance.

  25. Adeniji Kayode
    March 15, 2013

    @tirlapur,

    thats what i,m talking about,  this Nokia's move is like taking a step forward and two steps backward at the same time.

    i still cannot fathom what change this new phone would bring.

  26. Adeniji Kayode
    March 15, 2013

    @t.alex,

    That questions may have several answers all at the same time.

    In some part of Africa, an average person has minimum of two sims while at one time or the other, four sims is still normal to have,this is caused by so many reasons though.

  27. Adeniji Kayode
    March 15, 2013

    @ t.alex

    I just remeber, there is a particular LG pho.ne that accomodate four sims at the same time and its selling like .

  28. t.alex
    March 15, 2013

    Wow! I could never imagine what I am gonna do with 4 sims in 1 phone!

  29. Wale Bakare
    March 15, 2013

    Nothing more left for OEMs operating in smartphone business – gambling, that's what i would call it. Apple's rumoured to venture into smart wrist watch amid conjestion and competition in smartphone markets. Nokia now came up with 2 dual sim-card phone. All these 2 have long been in markets for sometimes and their prices are far too ridiculous – low prices. You never know, big boys at times have resources and capability to spring surprises. What do you think?

  30. Adeniji Kayode
    March 15, 2013

    @Wale,

    I agree with you, no manufacturer can actually say he has the monoply of the market.

  31. William K.
    March 16, 2013

    Probably Nokia has figured out that not everybody wants a $400 phone that does everything. And possibly not everybody likes the shape of those phones, and the lack of actual keys. Consider that not everybody wants to drive a Lincoln Towne Car or a big fat Cadillac, nor even a Rolls Royce. There is indeed a nice niche for phones that “do phone stuff” and not much else. Caller ID and the answering machine function are the main extras that some of us would limit a phone to. BUT if Nkia can make the package more robust and durable then they can certainly gain a chunk of the business.

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