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PCs Live, Says Dell with Refresh

AUSTIN, Texas — Amid a declining PC market, Dell announced at its annual Dell World event here a refreshed line up with systems targeting emerging markets.

With desktop shipments generally declining at a faster rate than notebooks, Dell aimed new small form factor systems at business users in China, Southeast Asia, and parts of Europe with cost sensitivity and a more traditional workforce that goes into an office.

“There’s still 50%-60% of the workforce especially in emerging markets, using desktops,” Raza Haider, executive director for Dell's Latitude and OptiPlex PCs, told EE Times. “Engineering desktops…into smaller and smaller form factors is allowing companies to deploy desktops in very flexible, and in many cases, new usage models — we think the desktop is absolutely here to stay,” he said.

The new systems consist of three desktop and three all-in-one PCs. The high-end OptiPlex 7040 desktop uses Intel Core i5 or i7 processors with 4 GBytes of DDR4 memory. The highest-tier all-in-one has the same configuration along with up to 2 Tbytes in hard disk storage and a 23.8-inch screen. Mid-range systems use quad-core Intel chips, but with DDR3 memory and 1 TByte storage. The entry-level 3000 systems use Core i5, i3, and Celeron processors with 1,6000 MHz DDR3 memory.

“Our most productive and highest performing desktop comes in three form factors – the tower, the small form factor which is a 10 liter box, and the micro which is the small paperback book sized computer and the most productivity per square inch,” Haider said.

Dell's OptiPlex Micro with Intel Unite conferencing technology aims to circumvent expensive conference room upgrades. Source: Dell

Dell's OptiPlex Micro with Intel Unite conferencing technology aims to circumvent expensive conference room upgrades. Source: Dell

Intel's Unite conference room package comes with micro-sized systems in the OptiPlex 7040 an 3040 series. The paperback book-sized PC can act as the mobile brain of a conference room and hook into legacy projectors.

To read the rest of this article, visit EBN sister site EE Times.

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