Predictions for the State of eCommerce in 2016: The Year of the B2B Customer

You may be asking what your company needs to do to stay competitive in the New Year. B2B companies are moving online towards a cloud-based, omnichannel approach. The B2B electronics market is no exception and there is still a lot to be learned from our B2C counterparts who have mastered this experience. Businesses will no longer operate the same way they have for years.

Almost half of all B2B online researchers are millennials and 42% of B2B buyers use a mobile device at some point during the purchase process.

B2B companies need to focus on utilizing these tools to help reach the mobile millennial buyer. Today's workforce is “always on” and wants to be able to be able to make a purchase, check the status of a shipment and contact customer service anytime, from anywhere. A cloud-based approach helps streamline processes and provides deeper visibility into purchases and shipments. And by adding an omnichannel strategy, businesses can reach their audience from anywhere, anytime and through any channel.

The pressure is on, customer expectations are changing every day and businesses need to keep up with demand to thrive in today's digital age. The electronics components industry needs to embrace this change for a stronger future. That is why 2016 will be the “Year of the B2B Customer” as B2B companies need to shift their eCommerce strategy from old catalogs and call centers to a cloud-based, omnichannel approach.

Click on the image below to start a slideshow of the biggest e-commerce trends of the coming year. 

The State of eCommerce in 2016: The Year of the B2B Customer

What B2B e-commerce trends have you spotted? Let us know in the comments section below.

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