LONDON — Premier Farnell plc (LSE:pfl), the world’s leading high service distributor of electronic components and host of the industry-leading element14 Community, has announced a new global franchise agreement with Lattice Semiconductor, the leading provider of innovative, low cost, low power FPGA and power management design solutions.
The deal expands Premier Farnell’s position as the number one European high service partner of Lattice and will now see over 250 products stocked in its global product portfolio. The product range includes Development Kits as well as component parts, enabling Premier Farnell to support Lattice customers through the whole design process from concept to production-ready hardware.
The range of products will be targeted particularly at the communications, industrial, automotive, medical and consumer vertical segments and customers can access locally stocked products through their local operating businesses.
Marianne Culver, Chief of Global Supply Chain and Supplier Management at Premier Farnell, said: “This exciting new global franchise announcement with Lattice further strengthens our position as the leading high service distributor, expanding our award- winning technology solutions product offering. Delivering an extensively stocked Lattice range enhances our global semiconductor linecard and expands our product range to support the needs of design engineers and purchasing professionals.”
Tom Huffman, Director of Worldwide Distribution at Lattice, said, “We are delighted to announce the addition of Premier Farnell to our sales network. Their approach to the design engineering community is ideal for promoting Lattice’s innovative FPGA and mixed signal devices to engineers who are looking for low cost, low power programmable solutions.”