Are you ready for the next big thing in instant communication? If you're not familiar with QR codes, they are the “tags” or square bar codes that are showing up on product shelves, print advertising, and even billboards. Smartphone users can download a simple app that will read the codes and then send you to a Website with more information on the product or service.
For example, if you are shopping at Home Depot, you can scan the display of an item and learn more about the item before you buy. If the item is a plant, it will give you much more information than you would get on the plant's original label.
The cool thing is that you can instantly get to the information you are interested in instead of trying to remember the URL of the Website. Even police departments are figuring this out by putting QR codes on their police cars.
QR codes are also turning up in magazines, events, meetings, and trade shows so consumers (or buyers) can instantly get a lot more information about the product that is being advertised. I'm not really sure how they will make our jobs easier, and, to be honest, I have yet to indulge in using the QR codes. However, I do have friends and colleagues who use them daily. If you’re interested in finding more information about QR codes, you can get your fill at The #QRChat Mobile Exchange Daily created by QR code guru Sean Bell.
I would love to hear your thoughts on how this might affect your job or industry.