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RS Components Partners With Renesas

SINGAPORE — RS Components (RS) the world’s largest high service distributor of electronics and maintenance products and the trading brand of Electrocomponents plc (LSE:ECM), today announced that RS and Renesas Electronics China have establish a partnership to leverage on RS’s online platform to enhance support for samples and tools. Under this partnership, RS customers will benefit from a more comprehensive range of Renesas products, providing more choices for design engineers. The partnership will also ensure shorter order fulfilment and faster speed to market.

To meet the needs of customers in China, RS has consistently introduced local initiatives to improve speed to market and increase productivity for local engineers. Last year, RS China implemented Alipay on its fully-transactional website for an integrated online buying experience and, and in April, RS has also opened a new warehouse in Shanghai, which will provide an extensive and fully stocked inventory of over 135,000 product lines.

CM Lim, Head of Electronics, Asia Pacific, at RS Components, said, “We’re very happy to be the preferred choice for Renesas China for their online initiative. We are confident that with RS’ multiple ordering channels and assurance of next day delivery to 200 cities in China, we can bring more benefits to our customers, such as accessibility to a broader product range and increased speed to market.”

RS currently offers over 1000 Renesas products, which includes microcontroller and processors, development kits, optoelectronics, peripheral components and more. The improved range of products is targeted to be the widest range of Renesas offerings amongst high service distributors in the country.

“With China’s customers becoming more technology-savvy, many of them are looking to do their purchases online. We have chosen to work with RS Components because of their robust online platform, and we are confident of RS’ promise of fast next day delivery service to our customers in China. Renesas as the world’s no 1 MCU supplier; already has a big share of the China market (23.5% in CY2010 Bill-To-Sales source: Isuppli). Our EasyGo online solution coupled with RS Components online capabilities, provides a convenient one stop shop, reducing design lead times for our customers in China,” said Daryl Khoo, Director, MCU Products, China and Hong Kong, Renesas Electronics.

“With this partnership, customers can now easily access our comprehensive and competitive line up of microcontrollers and tools through our reference designs; which also leads customers to our other product lines” Daryl Khoo continued.

The partnership with Renesas Electronics in China brings RS Components’ online offerings to the next level, with an option for Renesas’ customers to request for sample via RS Online. Customers can select from a range of product samples, including MCU and OCD,to support their research and designing process.

{complink 12722|Renesas Electronics Corp.}

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