JAKARTA, Indonesia — RS Components (RS) the world’s leading high service distributor of electronics and maintenance products and the trading brand of Electrocomponents plc (LSE: ECM), has announced the launch of Indonesia’s most comprehensive eCommerce website to address the growing online needs of Indonesian businesses and customers. The new website is available in both Bahasa Indonesia and English.
The RS Indonesian website is the first eCommerce website in Indonesia that operates on Magento (Professional Edition) which, according to Forrester Research, is the leading open source eCommerce platform available in the market today. The website is also built on Amazon’s Elastic Cloud Computing (EC2) services, hosted in Amazon’s new Southeast Asia data centres. To ensure added security for online transactions, the website boasts a solid architecture with verified security by McAfee.
The new website features over 550,000 products and enables local customers to enjoy convenient and direct interaction with eight RS appointed distributors operating in the country. Customers will experience numerous benefits by registering with the new website, including:
In addition, the website features an integrated Facebook login, providing customers with instant access from their own Facebook account, thus giving them greater convenience.
Indonesia’s eCommerce market is set to grow to IDR35 trillion (US$4.1billion)1 by the end of 2011. This presents immense growth potential for RS and aligns closely with its strategy to become an eCommerce-centric business.
“Customers are signalling to us that we are heading in the right direction. eCommerce sales are now more than 50% of our overall revenue. In the Asia Pacific region, eCommerce sales grew over 60% in Q1, FY2012,” said Marcelo Wesseler, Head of eCommerce, Asia Pacific, RS Components. “We will continue to improve the experience of our customers, particularly through the web. The Indonesia website will provide an accessible and robust means for engineers and procurement specialists to obtain a wide variety of quality electronic components with greater convenience.”
1 Based on information released by Indonesia Infocomm Society