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Rutronik and Osram Expand Distribution Agreement to North American Market

PLANO, TX   – Rutronik Inc., a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and product and technology solutions for IoT and embedded systems, has expanded its franchise agreement in North America with Osram Opto Semiconductors, a worldwide leader in optoelectronics for illumination, visualization, and sensor technologies. The agreement is effective October 1, 2018. Osram inventory is in stock in Rutronik's Texas warehouse facility, and also available via the e-commerce platform, Rutronik24.

Osram provides a wide range of LEDs in low-power, mid-power, high-power and ultra-high-power classes for general illumination, automotive, consumer, and industrial applications – as well as infrared emitters, lasers, and optical sensors. The key markets for the components, include: automotive, smartphones, general lighting, horticultural lighting, industrial, and projection.

“Osram – A  leading automotive supplier for North America”
“We’re excited about the new opportunities we will be able to offer our customers with the addition of a leading automotive supplier such as Osram to our product portfolio,” said Sean Sisson, Rutronik’s vice president for North America. “With Osram’s extensive product line aligned with our field application engineers and field sales specialists, we look forward to serving our growing customer base in North America.”

“A global franchise with Rutronik”
“We are pleased to add Rutronik as a distributor of our innovative optoelectronic technologies in North America,” said Geoff Brown, vice president of sales, North America, at Osram Opto Semiconductors. “Osram is well established in the region, and Rutronik is already a leading distributor of our LED products in Europe and China. Combining this regional and product expertise will enable us to quickly impact the North American market.”

The addition of the North American region marks the completion of a global franchise agreement between the two companies. Rutronik already serves as one of the most important distributors for Osram Opto Semiconductors in the EMEA market. Rutronik was also franchised for Osram in the Asian market in 2017.

For more information on the Osram products now available from Rutronik, please visit: Osram Opto Semiconductors .

2 comments on “Rutronik and Osram Expand Distribution Agreement to North American Market

  1. DavidHamilton
    January 25, 2019

    It makes sense for companies to expand their distribution to areas where demand becomes critical. They will get to save on costs as well as time which is definitely important for their logistics processes. They can then assure their customers that the turnaround rate to receive their orders can be cut short.

  2. markgrogan
    January 30, 2019

    It's important for companies to continue looking for growth and partnership opportunities! I'm always looking for ways to expand my self storage business myself!

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