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Samsung Needs to Get Transparent

We live in an industry that operates behind closed walls. Most days corporations need to protect their intellectual property carefully, but this is not one of them.

Lithium ion batteries are widely used across the industry in everything from hearing aids to electric cars. The drive for profits from the premium smartphone market drove Samsung to push the limits of how much work the thinnest and lightest of those batteries could do in a high res, multitasking consumer product.

Something went horribly awry and customers and fellow engineers need to know the details.

Customers deserve an answer because they implicitly trusted the company with products they put in their pockets and held up to their faces. It’s not just Samsung’s credibility at stake here; any maker of smartphones now faces the consumer backlash these phablets created.

Engineers across the supply chain need to understand what happened if they are to prevent it happening again. We are a long way from any other mainstream battery chemistry at a time when the volume of smartphones, cars and other products using lithium ion are rapidly on the rise.

Whatever lessons Samsung learned about these products needs to be shared with the community—with the same intensity and speed with which the products are designed and built.

I applaud executives who made the hard decision to pull the Galaxy Note 7 from the market entirely. The move slashed and estimated $17 billion off Samsung’s market capitalization and could cost another $2.8 billion in quarterly losses, according to analysts quoted by The Wall Street Journal .

To read the rest of this article, visit EBN sister site EE Times.

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