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Samsung’s Phone Ad Crosses a Line

Competition in the market is good if — and only if — the game is played following good ethical rules. The supply chain and consumers alike see benefits from this. Is there a need to put competitors down in order to show off and sell your products? I don't think so.

Yet, that's what Samsung seems to be doing. Let's have a look at Samsung's commercial, The Graduation Pool Party , for its recently released Galaxy S4:

{youtubenew|/embed/Q2TtdM4iI5k|315|560}

In the commercial, Samsung also mocks Google Nose — do you remember that? — when the graduate asks his dad, who is standing next to the barbecue, to smell the picture of the ribs he is barbecuing. The pick moment for me is when the older guy asks “So some smartphones are smarter than other smartphones?”

Dad has an iPhone, and can't share pictures with the Galaxy S4, which uses the Android S Beam app that allows the user to share content with other Galaxy phones using NFC and Wi-Fi Direct. There is also an implied message from Samsung saying only the cooler and younger people own a Galaxy S4, and the older ones own iPhones. Well, I thought it was the other way around.

Samsung's Galaxy S4 was announced in New York on March 14. Walking the path towards the phablet sphere, the Galaxy S4 boasts a five-inch screen and weighs 130 grams. It has better resolution than the Galaxy S3, and at 7.9mm, it's thinner, too. However, even though it costs $700, it offers the same design as the Galaxy S3. There could have been a little more effort there. The Galaxy S4 seems to be less than a phone and more of a personal assistant.

It has several cool features, including:

  • S Beam: By placing two Galaxy S4s back-to-back, you can transfer pictures, music, videos, etc.
  • Air Gesture: This works only with selected apps, and basically you can control them by waving your hand over the phone. It can be useful if you are eating finger food, other than that I am not sure about its usefulness.
  • S Translator: It's basically a lesser version of Google translate, working only with several selected languages.
  • Smart Pause and Smart Scroll : If you want to control your phone with your eyes, and nod your head to your phone, you'll love this one. However, I see a short life for Smart Scroll. Samsung thinks otherwise, and this is may be the top marketing feature of the S4.
  • Pictures with sound: Why don't you shoot video instead? Maybe someone else is crazy about this one, though.

By and large, it sounds like a pretty cool phone, doesn't it? I would have been more impressed had I not seen the commercial. My first impression of the smartphone is quite good, but I don't believe Samsung needed to make comparisons with the iPhone, put it down, or mock its users.

Despite how good the Galaxy S4 sounds, many owners of a Galaxy S3 seem happy with their phone and will wait until the next upgrade, rather than pay another $200. This seems to be similar to what Apple consumers who have an iPhone 4S think of upgrading to the iPhone 5. (See: Is an iPhone Upgrade Really Necessary?)

Electronics manufacturers should maintain a high ethical approach when marketing their products. Putting a competitor down in order to manipulate consumers is not a good practice.

As a consumer, you might find these commercials funny at the beginning. But will they affect consumer behavior? Do they have weight in helping you make up your mind when you are trying to decide which smartphone is the best option for you or your company? How do these commercials impact your critical and individual thinking? Please share your thoughts in the comments below.

90 comments on “Samsung’s Phone Ad Crosses a Line

  1. TomMurphy
    May 21, 2013

    Susan: Maybe my memory is faulty, but don't I recall that Apple started this ad war with the “I'm a Mac” ads that made fun of PC people?  Don't you think that turn-about is fair play?  I find the Samsung ads kind of funny in the same way the Apple ads were — and let's face it, the iPhone is falling behind a bit (so, no, I don't really think it's the cooler device anymore). 

  2. _hm
    May 21, 2013

    Everything is fair in love and war. Let consumer be judge and let them get the best out of situation. Let them fight and reduce price.

  3. TomMurphy
    May 21, 2013

    _hm: I like the way you think!  Smartphones cost too much! And so does the service!

  4. Lavender
    May 21, 2013

    Susan, I also don't agree with Samsung's promotion method. But I think you show partiality toward Apple. Maybe for Galaxy's fans, iPhone 5's price is also very high and not worth the price. 

    As for their competition, consumers will finally decide the winner. 

  5. prabhakar_deosthali
    May 22, 2013

    In my opinion , the Ads that compare the product features with the competitors' on the basis of the actual facts cannot be called as unethical.

    The Ads that show some magical benefits ( like a person eating some chewing-gum feeling so cool as if he is under a heavy snowfall) are not ethical.

  6. elctrnx_lyf
    May 22, 2013

    Is it really unethical to compare the products, I don't think so. There is lot of effort and creativity put into to make such marketing campaign to compare the features. But if there is something inflated more than the actual the consumers should be esily able to understand and make a decision while purchase product.

  7. Susan Fourtané
    May 22, 2013

    elctrnx_lyf 

    What I argue is the way Samsung went beyond comparing products. It enterered the territory of mocking users, who are not part of the war of the smartphones.

    Maybe for some it's subtle, but the mocking is there, and works at subconscious level in the consumer. There is a subliminal message. Try to be impartial, and tell me, after watching the commercial which phone do you want to buy, and why? 

    -Susan

  8. Susan Fourtané
    May 22, 2013

    Prabhakar, 

    “Ads that compare the product features with the competitors' on the basis of the actual facts cannot be called as unethical.” 

    In this case the ad went beyond comparing products. It's mocking the competitor's users. As I said below, consumers have nothing to do with the war of the manufacturers. 

    I also question the need of the companies for comparing products as a marketing strategy. Shouldn't they limit themselves to show the qualities and advantages of their products only instead, leaving consumers the task of comparing before making the purchase decision? 

    Do you think I am wrong here? 

    You know, I have started to think that these campaigns have become so powerful that it's as if they were hyptonizing consumers. 🙁

    -Susan 

  9. Susan Fourtané
    May 22, 2013

    Lol, _hm! 😀 

    I don't see they are lowering the price, do you? Consumers are the ones who should be comparing phones, I believe. Of course every company considers their own products the best in the market. 

    -Susan

  10. Susan Fourtané
    May 22, 2013

    Lily, 

    This is not about Apple or the iPhone. It's about an observation on Samsung's marketing strategy, despite its new product shouldn't need such push.

    “But I think you show partiality toward Apple.”

    I don't think so. I believe I am being impartial here, and quite objective. I haven't seen any Apple's commercial mocking a competitor's users. And again, this is not about Apple. 

    “Maybe for Galaxy's fans, iPhone 5's price is also very high and not worth the price.”

    Galaxy fans are not even going to consider an iPhone. In the same way an Apple fan is not going to consider a Galaxy. Of course then there are users who switch, which is fine. That's another story, as here you are talking about fans, not just users.

    You always seem to bring the price of the iPhone up. If you want to look at the price:

    Starting price: iPhone 5 16G = $650, Galaxy S4 16G = $700

    Where do you see the iPhone is more expensive than the Galaxy? 

    -Susan 

  11. prabhakar_deosthali
    May 22, 2013

    Susan,

    I still feel there is nothing unethical in Samsung's Ad.

    The marketing campaigns are like wars or in today's world we can compare them with the political campaigns .

    And nothing strikes more with the target audience than a satire or kind of a mockery ( as you say) .

    Just hitting hard with bare facts does not work many times. Only the knowledgeable consumers will be able to understand them

    Even here in India I saw an Ad of a dual SIM smartphone where a young girl ridicules an elderly person who is handling two not so smart phones at a time  to manage his work. Here I saw a message for the older generation to move over to the newer generation of phones – So it does not mock at them but mocks at their older way of working.

     

  12. Wale Bakare
    May 22, 2013

    I agree with you – the advert is OK. Meanwhile, smartphone markets being currently full of stratagem, i think. Let us see how many punches all these competitors could throw as the smartphone markets developing daily – mobility. 

  13. Susan Fourtané
    May 22, 2013

    Tom, 

    “. . . don't I recall that Apple started this ad war with the “I'm a Mac” ads that made fun of PC people?”

    I remembered the “I'm a Mac – I'm a PC” ads when writing this piece. I went back to see the ads. I didn't see Mac making fun of PC's users, though. :/

    It was all about making statements of what they could do, both Mac and PC. They were funny, especially if your PC had gone through some or all of the things that happened to the PC character. 😀 

    Here they are. 🙂 

    -Susan

  14. Eldredge
    May 22, 2013

    @Prabhakar – I agree. Comparing a product to 'brand X' and showing it's superiority is as old as the hills in advertising. I thin kthey used some clever ways to show their features.

  15. Eldredge
    May 22, 2013

    @Susan – I think the Mac commercials were much more in-your-face than this Samsung commercial. Other than that, I don't see much difference….

  16. Ashu001
    May 22, 2013

    Eldregde,

    I agree with your sentiments entirely.

    It hardly matters now who started this Mud-slinging campaign.

    Bottom-line is both do it.

  17. Ashu001
    May 22, 2013

    Susan,

    Why can't they just focus on Delivering the Best Wow Factor Product instead of this Wastage of Precious Cash?

    Remember at the end of the day-The Best Advertising is Word of Mouth.

    You can't beat the Power of Word of Mouth anywhere,Anytime.

    Regards

    Ashish.

  18. SP
    May 22, 2013

    If you closely watch Samsung's advertisements, it has been showing other competitors in bad light. Also everyone knows that they just copy Apple and are in race with them. Here there has been commercials going on where the guy goes for lunch and buys a samsung s4 with 0 cost using credit card. Dont know who they are trying to fool.

    Anyway the feature of phone understanng eye and nodding language of human being seems interesting.

     

  19. Ariella
    May 22, 2013

    AsWell, Samsung may have just put itself in a bad light with its latest commercial

    As you can tell from the reactions on YouTube, not everyone sees this as an inducement to buy the Samsung brand. 

    {youtube|/v/u9HMhSvnbmk?hl=en_US&version=3|315|560}

  20. Ashu001
    May 22, 2013

    SP,

    Apologies for stoppping you mid-stream;but when you mention-“Here they are running ads selling S4 for 0” ;where exactly are you referring to?

    Also,if you look strictly at the Patent Lawsuit Battles which have been settled currently as a reasonably accurate indicator of Innovation;Its currently 60-40 to Samsung.

    Even if Apple has the Innovation ;One does'nt see in their products anymore.

    Its just Apple Fan Boys one after another.

    Need more Proof?

    Watch this extremely funny(but thought-provoking) Video from the Superstar Comedian Jimmy Kimmel.

    http://www.youtube.com/watch?feature=player_embedded&v=rdIWKytq_q4

     

    I am sure it will definitely make you change your mind.

  21. Ashu001
    May 22, 2013

    Ariella,

    I have'nt seen the ad(will take your word for it);but was wondering something much more basic.

    When you have a Reasonably good product(in which you have confidence);why Don't you let Word of Mouth Advertising do the Talking Here?

    It seems extremely stupid (&enormously wasteful) to run Tasteless ads which just have the potential to turn off your Consumer-Base.

    Your Thoughts?

     

    Ashish.

  22. Ariella
    May 22, 2013

    @Ashish I believe that sometimes businesses lose sight of the forest for the trees, The forest in this case is customer interest and the trees are attention-getting ads. Here's a great cartoon illustration: 

    As for relying on word of mouth, well, there's this Sorry, you'll have to click over to see because I can't get the image to appear in this box. 

     

  23. Ashu001
    May 22, 2013

    Ariella,

    What did I tell you?

    You always make more sense than the Mumbo-Jumbo these Companies come out with in the name of “Buzzwords” or “strategic Moves”.

    I have a feeling you missed something you wanted to add in your last post-Care to elaborate?

  24. Ariella
    May 22, 2013

    @Ashish the cartoons are very eloquent on the point. Unfortunately, I coudl nto get them to appear here and so had to only include the links to them. Word of mouth advertising is hard to stimulate and to channel. So few large companies really rely on it to take the place of their own planned marketing campaigns. 

  25. Ashu001
    May 22, 2013

    Areiella,

    Basically what you are trying to say is all the Marketing and Advertising people in a company have to earn their Salaries ;even if it means by running Campaigns which are sure to infuriate as many people as possible.

    Who was the smart dude who said that-“There is no Good/Bad Publicity.There is only Publicity,”

    Its a Pathetic philosophy.

    Great Cartoon btw.

  26. Ariella
    May 22, 2013

    Thank you, Ashish. Yes, I do believe that there is such a thing as bad publicity, though some believe that being hated is still better than being ignored. 

  27. Ashu001
    May 22, 2013

    Ariella,

    Don' worry.

    You won't find my name anywhere in that List!

    LOL!

  28. Ariella
    May 22, 2013

    @Ashish you are unignorable! 

  29. Ashu001
    May 22, 2013

    Wow Ariella!

    You are actually the Second Person to say that to me today.

    Must be Doing Something Right?

  30. Ariella
    May 22, 2013

    @Ashish definitely!

  31. _hm
    May 22, 2013

    @Susan: If Samsung keeps this type of pressure on Apple, Apple will eventually succumb to pressure and reduce price for iPhones. If you repeat same story few times, other party starts thinking that to be true. It will be interesting to wait for Apple response.

     

  32. Himanshugupta
    May 23, 2013

    I personally do not like ads making fun of others. I think it just shows the inferiority complex in you. There have been news doing the rounds that Samsung has been paying bloggers and students to write bad reviews for competitor's smartphones. This is just plain stupidity. Its Samsung thinks that its smartphones are way cool and way better than others then leave it so. 

  33. Daniel
    May 23, 2013

    “As a consumer, you might find these commercials funny at the beginning. But will they affect consumer behavior?'

    Susan, due to heavy competition, companies may adopt different strategies for marketing their products. In most cases they may try to say about something superior than their competitors in a gentle way. But I know that in certain cases they may make fun about competitors too. Whether we have to take it serious or just as fun, depends up on the viewers.

  34. Daniel
    May 23, 2013

    “I personally do not like ads making fun of others. I think it just shows the inferiority complex in you.”

    Himanshu, for a fun such things are ok and enjoyable.  But I don't like to hurt anyone's sentiments in any form with words or actions or even indirectly.

  35. Eldredge
    May 23, 2013

    @ Ariella – Thanks for sharing – I hadn't seen this Samsung commercial. The concept had potential, but the execution not so much. Perhaps a little too crude for my taste.

  36. Ravenwood
    May 23, 2013

    “But will they affect consumer behavior?”

    Any ad that doesn't affect consumer behavior has failed in it's mission.

  37. William K.
    May 23, 2013

    Sparky, you described it axactly. The sole purpose of advertising is to affect human behavior, primarily by spending money. That is why the ad agency folks get so very rich, and some are even succesful. 

    Samesong did make a step in the direction of really poor tast by making fun of other phones. If ones product is not able to stand up on it's own merits, then perhaps it should lie down.

  38. Susan Fourtané
    May 26, 2013

    Thanks, Prabhakar.

    I know the marketing campaigns are like wars, or political campaigns. No doubt about that. What I see here is that the ad points at manipulating consumers to buy the phone for the cool image they will get, more than for eveluating the features of the phone.

    The characters and their social behavior in the ad are depicted as more important than the phone itself. 

    In the commercial you mention the young girl ridiculizing the elderly person comes out as a similar message to this one. Does he shows the two phones in a way that you can notice what brand they are? Here, it is clear it's an iPhone so the message it's directly targeted to iPhone users. 

    If you and I have a cake shop, and stand in front of your shop telling your customers how bad you bake the cakes, and how delicious my cakes are, would that be playing fair? 

    What can we expect to happen in society in general if all of us start ignoring these messages, and support them? What will be next? 

    Maybe I think this way because I know the psychology and manipulation behind advertisement. Maybe it's also because I am not influenced by advertisement tageted to the masses. Maybe it's because my individual thinking strong. Yet, I believe I have a valid point for my critical observation. 🙂  

    -Susan 

     

  39. Susan Fourtané
    May 26, 2013

    Eldredge, 

    Hmm, I am not sure if throwing stones to the competitor in advertising is as old as hills. :/ 

    In this case I see the stones also go to the competitor's users, which are not part of the game, are they? 

    If you have a look in retrospective, if you watch some vintage commercials, you can see that they tried to highlight the new product as much as possible, but there was not mention of other brands. 

    -Susan

  40. Susan Fourtané
    May 26, 2013

    Eldredge, 

    The Mac commercials didn't mock users. It was all about the Mac and the PC, and real things that anyone who has used both Mac and PC can tell they are true. This commercial makes iPhone users look stupid. 

    -Susan 

  41. Susan Fourtané
    May 26, 2013

    Ashish, 

    “Why can't they just focus on Delivering the Best Wow Factor Product instead of this Wastage of Precious Cash?  Remember at the end of the day-The Best Advertising is Word of Mouth.”

    Exactly! 🙂 Very well put. *clap clap clap*

    That's how it should be. A clean, fair game. How can you make them understand that? Sometimes it amazes me that we are talking about such powerful companies that should show intelligence. I think this commercial in question is way far from being smart. Maybe I have high expectations when talking about intelligence. 

    -Susan

  42. Susan Fourtané
    May 26, 2013

    Ariella, 

    Wow! Thanks for posting this horrible commercial. It's disgusting. I believe you are right when saying Samsung may have put itself in a bad light with this one.

    Once again, the main topic is the users, not the product. This one sends a pretty bad message. What were they thinking? Why don't they concentrate on the product instead?

    I read all the comments there. It seems like sales won't be high. It also looks like, according to the reactions, Samsung has lost some customers to Apple here. 

    -Susan  

  43. Ariella
    May 26, 2013

    @Susan yes, it does look like they erred with that idea.

  44. Susan Fourtané
    May 26, 2013

    Ariella, 

    Yes, and quite badly. I found this, where it sis mentoned the number of clicks the video on YouTube got. I don't think that's a sign of success, though. There are negative comments everywhere.

    Between this commercial that doesn't actually say anything about the Smart TV kit, and the ads campaign against Apple leaving Apple's users like idiots I am not sure how the overall result will be. People can be blind, until certain extent, though.

    -Susan  

  45. Eldredge
    May 26, 2013

    @Susan – Perhaps 'as old as the hills' is an exaggeration – as old as advertising 🙂

  46. Susan Fourtané
    May 26, 2013

    LOL, Eldredge. 😀

    Hmm I'll see if I find something as old as advertising –or close to it– to show you that these Samsung campaigns belittling competitors, and mocking users is quite more recent than that. Not a good practice, I'm afraid. 

    -Susan 

  47. Susan Fourtané
    May 26, 2013

    Ariella, 

    And this one? > http://adnews.us/samsungs-new-ad-campaign-men-are-idiots/

    They really make men look bad. Really bad. The guy doesn't even wear socks from the same pair. I wonder if someone like that character really exists. It's way too much laziness. No wonder men are furious. I doubt the product will sell well. 

    -Susan

  48. Susan Fourtané
    May 26, 2013

    Ashish, 

    Sorry to interrupt here, but those people in the video were not iPhone 4S owners. Maybe not even iPhone owners. Or they were total idiots, which wouldn't be rare. That video was made for the purpose of making fun of Apple, not even a real smartphone comparison. 

    -Susan

  49. Susan Fourtané
    May 26, 2013

    SP,

    “Here there has been commercials going on where the guy goes for lunch and buys a samsung s4 with 0 cost using credit card.”

    What do you mean by “0 cost using credit card”? 

    -Susan

  50. Susan Fourtané
    May 26, 2013

    Ashish, 

    “It seems extremely stupid (&enormously wasteful) to run Tasteless ads which just have the potential to turn off your Consumer-Base.”

    That is what Samsung and its “genius advert agency” are doing. 

    -Susan

  51. Ariella
    May 26, 2013

    @Susan I agree, seriously bad. Only about 5 seconds are devoted to Samsung, and the rest just feature this delusional guy. The stuffed dog is rather cute, though, and much easier to maintain than a real one. And a dog on a video on the Samsung monitor is no more “real” than the stuffed one — even if it is moving. 

  52. Susan Fourtané
    May 26, 2013

    Ariella, 

    About the cartoon illustration: Getting people talking about the brand doesn't mean it will represent sales. The same I said about the video of the idiotic husband, people are talking about it, and saying they will not buy a Samsung product. 

    Time ago Samsung was also in the news when one of its product presentations was said to be sexist. Obviously, they are. 

    -Susan

  53. Susan Fourtané
    May 26, 2013

    Ariella, 

    I didn't like the stuffed dog ad either. There is the same problem there, and the same only five seconds at the end showing the product. But what about the product? The ad is more adequate for dog food. 

    The idea of Samsung depicting people as totally idiots with zero intelligence, extremely lazy and totally tasteless is not my idea of a good way to attract customers.

    Now my question is, what kind of target market has Samsung in mind? Apple's customers, wishing they would switch to Samsung? With these tasteless ads ridiculizing users? 

    -Susan

  54. Susan Fourtané
    May 26, 2013

    _hm, 

    “If Samsung keeps this type of pressure on Apple, Apple will eventually succumb to pressure and reduce price for iPhones.”

    I doubt that will happen. Apple will always have its customers, who value class and respect toward the user. Something that Samsung doesn't understand. We can see that in any Samsung ad.

    Watch the ad Ariella posted somewhere down below, and tell me what you think of it. Is Samsung concentrating on the products or is it just showing lack of respect toward the users? 

    -Susan

  55. Susan Fourtané
    May 27, 2013

    Himanshu, 

    “There have been news doing the rounds that Samsung has been paying bloggers and students to write bad reviews for competitor's smartphones. This is just plain stupidity. Its Samsung thinks that its smartphones are way cool and way better than others then leave it so.”

    Yes, that's right. 

    There was an investigation being conducted in Taiwan for that. Samsung was paying students to write annonymus bad reviews and comments on HTC smartphones, too, while praising Samsung's phones. 

    -Susan

  56. Susan Fourtané
    May 27, 2013

    Jacob, 

    I don't think Samsung was trying to be funny. Samsung has been having this attutude and campaign against other competitors –not only Apple– at least since last year. Samsung is not even focusing on its products. It's focusing more in making others look bad. That's not acceptable in my book. It's low. 

    -Susan

  57. Susan Fourtané
    May 27, 2013

    Sparky, 

    “Any ad that doesn't   affect consumer behavior has failed in it's mission.”

    There are ways and ways of affecting consumer behavior. 

    -Susan

  58. Daniel
    May 27, 2013

    “Samsung is not even focusing in its products. It's focusing more in making others look bad. That's not acceptable in my book. It's low. “

    How can you say that; they are doing very frequent updation and inorder to reach a more mass they have to do regular advertisements? But I don't agree for targeting/insulting the competitor in an unhealthy way.

  59. Susan Fourtané
    May 27, 2013

    Jacob, 

    I can say that because it's true. If you follow what I am discussing you will see I am discussing Samsung's marketing strategy with what I am saying. I am not saying Samsung is not updating its products. I say in every commercial of smartphones and other products the focus in on making others i.e. competitors and users, look bad instead of focusing on the products and what the products are offering. 

    If you have seen Samsung's commercials you have to notice that they devote only seconds to the products. The rest of the time is a campaign against competitors, or mocking users, making them look like idiots, and such. Samsung has gone as far as paying students for writing bad reviews and comments on the HTC's smartphone. How do you call that? 

    -Susan 

  60. Ravenwood
    May 27, 2013

    re: “I am not sure how the overall result will be.”

    I will dare to suggest “the overall result will be” Samsung overtaking Apple in sales. 

    The Samsung ad is full of poor humor at the expense of a rival. Albeit briefer and milder, it is otherwise quite compatible with the sitcoms and talking-head network programming it sponsors. Perfect for a generation that believes Reality TV is reality. America has an appetite for this kind of fantasy.

    Madison Avenue gets-it. Samsung gets-it. They have the attention of the Masses and the Masses are buying.

    Sparky ?

  61. Daniel
    May 27, 2013

    “Samsung has gone as far as paying students for writing bad reviews and comments on the HTC's smartphone. How do you call that? “

    Susan, I don't know about such instances.

  62. Mr. Roques
    May 28, 2013

    Well, maybe Samsung is tired of people thinking the iPhone is the best phone around, and that no phone compares to it… when the “best new thing is already here”. Similar to what Apple did with the PC.

    I'm surprised at how companies in the US go after the competition. I don't think the ad crossed the line but I agree with you that it should focus on its features. 

  63. Ravenwood
    May 29, 2013

    “…But now that competition is biting into Apple's market share…Apple posted its first profit drop in a decade in its fiscal second quarter ended March 30, with net profit falling 18% to US$9.55 billion…Mirroring Apple's slowdown, Hon Hai's first-quarter revenue fell 19% to 809.1 billion New Taiwan dollars (US$30 billion)…”

    From the WSJ, May 27. Just a single point on the fiscal calendar, too soon to call a trend. Still…

  64. Hailey Lynne McKeefry
    May 31, 2013

    I think that in consumer goods sales like politics, if you are really good you can sell yourself without trying to bring anyone else down. Samsung has another commercial with a similar edge–it's a meeting scene and the apple and the android people are coming to blows. One guy has an apple tatooed on his chest. Same type of feel.

     

    Having seen the commercial just once, i can say I didn't have a strong negative reaction but think it will get wearing. Also, this was very agist–young people have cool technology, old people are stupid and have old technology.  Not cool at all…

  65. Susan Fourtané
    May 31, 2013

    Rich, 

    Or we can see who is waving at the screen. Not being in the business of selling smartphones makes it impartial, though. 

    -Susan

  66. Susan Fourtané
    May 31, 2013

    Sparky, 

    Yes, too soon to call it a trend. But watch out, we are going to be seeing plenty of news coming up in the smartphone market. Everything will be changing into new directions. 

    -Susan

  67. Susan Fourtané
    May 31, 2013

    Mr.R., 

    Samsung can be tired of hearing that the iPhone is the best phone in the world. But that doesn't give the company the right to mock users, in that sense I am saying it has crossed the line. It went beyond attacking Apple. 

    I don't think Apple did anything like it to the PC. I have seen every Apple ad I guess. At least all the I am a Mac, I am a PC series. All what is there is true, and they don't get into the user territory. 

    Samsung ads seem to always be about anything but the features of its products. 

    -Susan

  68. Susan Fourtané
    May 31, 2013

    Jacob, 

    Samsung has gone as far as paying students for writing bad reviews and comments on the HTC's smartphone —

    There are plenty of articles about that online. Just Google the sentence above, or something similar. 

    -Susan

  69. Susan Fourtané
    June 1, 2013

    Sparky, 

    The masses might be getting tired of the poor humor at expenses of the rivals, and the rivals' customers. I wouldn't buy a product from such a company. Would you?

    -Susan

  70. Ravenwood
    June 1, 2013

    Susan : “But watch out, we are going to be seeing plenty of news coming up in the smartphone market.”

    Sparky : As a supplier of printed circuit boards to Foxconn on two continents, that probably explains the new designs we've been producing since February. Thanks, Susan!

    ?

  71. Ravenwood
    June 1, 2013

    Susan : I wouldn't buy a product from such a company. Would you?

    Sparky : Um…Yes. Guilty-as-charged. I'm reminded of a line from The Outlaw Josie Wales :  

    Ferry Operator: “You know in my line of work, you gotta be able either to sing “The Battle Hymn Of The Republic” or “Dixie” with equal enthusiasm… dependin' upon present company.”

     

    Sparky ?

    on a Samsung Pixel

  72. Susan Fourtané
    June 1, 2013

    LOL, Sparky! 😀 

    -Susan

  73. Susan Fourtané
    June 1, 2013

    Sparky, 

    “As a supplier of printed circuit boards to Foxconn on two continents, that probably explains the new designs we've been producing since February.”

    Yes, yes. That's why. 🙂 Precisely. I know where those new designs are going. 😀 Watch this space. I am cooking those news as we speak.

    -Susan 

  74. Susan Fourtané
    June 3, 2013

    Welcome to EBN, Hailey! 🙂 

    “I think that in consumer goods sales like politics, if you are really good you can sell yourself without trying to bring anyone else down”

    Exactly. Everyone knows this. Yet, Samsung seems to find 

    “Also, this was very agist–young people have cool technology, old people are stupid and have old technology.”

    That's what you get from this commercial, too. 

    -Susan 

  75. Daniel
    June 3, 2013

    “Samsung has gone as far as paying students for writing bad reviews and comments on the HTC's smartphone –“

    Susan, first time am hearing about such paid news.  but I had heard about paid reviews and may be part of review they will compare the product with competitors.

  76. Susan Fourtané
    June 3, 2013

    Jacob, 

    I didn't say news. I said it was paid reviews.

    -Susan

  77. Susan Fourtané
    June 3, 2013

    Jacob, 

    Here:

    Samsung admits paying students to lambast rival phones in fake Web reviews:

    http://www.idownloadblog.com/2013/04/17/samsung-fake-web-reviews/

     

    Samsung paying students for fake Web reviews — did it attack Apple, too?:

    http://blogs.computerworld.com/smartphones/22066/samsung-admits-paying-students-fake-web-reviews-did-it-attack-apple-too

     

    Samsung busted for paying people to write bad reviews of HTC phones:

    Read more: http://www.news.com.au/technology/biztech/samsung-busted-for-paying-people-to-write-bad-reviews-of-htc-phones/story-fn5lic6c-1226622530629#ixzz2V9vgV362 

    -Susan

  78. Ariella
    June 3, 2013

    @Susan, wow, that's embarrassing!

  79. Susan Fourtané
    June 3, 2013

    Ariella, 

    Indeed! Samsung would have to pay up to $811,000 if found guilty of false advertising after the investigation.

    I can't understand how come such a big company can get involved in such low behaviour. 

    -Susan

  80. Ariella
    June 3, 2013

    @Susan incredibly stupid, not just for the fine but for the loss of credibilit.

  81. Susan Fourtané
    June 3, 2013

    Ariella, 

    Yes. According to Samsung, it adheres to transparent and honest communications with consumers. This made me think of the commercial you posted. So we have to understand that Samsung was very honest picturing its male consumers like the dirty, lazy cave man in the ad.  

    I don't own a Samsung phone, and I am not going to own one for obvious reasons, no matter how cool features they could add. But I wonder if all these commercials, plus the the false advertising can make consumers what kind of company they are supporting when buying its products. 

    -Susan

  82. Ariella
    June 3, 2013

    @Susan It definitely can use some image improvement!

  83. Daniel
    June 5, 2013

    Susan, thanks for the links. It's a new information for me and it seems like a bad practice.

  84. Susan Fourtané
    June 5, 2013

    Yes, Ariella, quite a lot of image improvement, indeed. 

    -Susan

  85. Susan Fourtané
    June 5, 2013

    You are welcome, Jacob. Yes, very bad. 

    -Susan

  86. Anand
    June 5, 2013

    I can't understand how come such a big company can get involved in such low behaviour.

    @Arieall, thanks for the update. I am shocked to see that Samsung is involved in such behaviour.  I really like Samsung mobiles but I fail to understand what was the need to pay students to write fake web reviews. Infact Samsung is in very good postion these days, more it is winning patent battle against Apple. I really hope Samsung will not repeat such behaviour in future.

  87. Anand
    June 5, 2013

    I am not going to own one for obvious reasons, no matter how cool features they could add.

    @Susan, true. Samsung should rethink on this ad strategy. I think they are releasing some very good competitive products to the market. They should be careful not to hurt the consumer sentiment through their ads.

  88. Anand
    June 5, 2013

    Shouldn't they limit themselves to show the qualities and advantages of their products only instead, leaving consumers the task of comparing before making the purchase decision

    @Susan, isn't it true that such marketing techniques have been successfully used by many companies ? Do you think companies should avoid using such marketign techniques even if it benefits them ?

  89. Ashu001
    June 19, 2013

    Susan,

    You won't be the first person(to be dissapointed by the lack of Intelligence at Large companies).

    I have a feeling it has more to do with Hubris than anything else.

    When you stop listening to your Consumers you suffer eventually.

    Its as simple as that.

  90. t.alex
    November 29, 2014

    Apple product has its own class. Even their commercial has class. I truly believe a good commercial stays in people heart because of its own character not because how they compare directly to their competitor's product.

     

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