POING, Germany — SILICA today announced the launch of a major growth programme called Core 'n More, which provides a focus for the company's comprehensive portfolio of microcontroller solutions, tools, software support and design-in services.
“Core 'n More will help customers to build smarter applications with the industry's widest microcontroller choice in the shortest time frame and with the best technical back-up resources,” explained Miguel Fernandez, SILICA president. “Silica's microcontroller portfolio includes eight of the world's top ten MCU manufacturers. We called the programme Core 'n More because it extends far beyond the distribution of Microcontroller components. Core 'n More also recognises our unrivalled ecosystem of design and software partners and our strong collaboration with ARM whose processor technology provides one of the most established, technically advanced building blocks for embedded designs.”
On a strategic level, the Core 'n More programme benefits from SILICA's strong relationships with the world's largest Microcontroller vendors. SILICA holds distribution agreements for ARM based silicon from leading suppliers such as Texas Instruments, NXP, Freescale, STMicroelectronics and Cypress. The Core 'n More portfolio is completed from suppliers offering alternative cores such as Microchip and Renesas or Intel for high-end embedded applications.
MCU customers will benefit from a European team of software specialists with expertise in Linux and other relevant embedded operating systems. The company is the largest Microsoft Windows Embedded distributor in Europe, and the programme further develops thousands of successful projects supported by SILICA.
The Core 'n More initiative builds on extended services including sales and engineering support from an extensive network of factory trained and certified Field Applications Engineers. Silica also partners with companies who provide modules and engineering support for development systems, including Compilers, Debuggers, Simulators, Emulators and Development Boards.
Karlheinz Weigl, regional vice president Central Europe, and Silica's executive sponsor of the programme adds, “In past years we have proven our ability to deliver in-depth technical support primarily for programmable logic designs and in the analogue world. We are now taking this further to provide the most solution-oriented support for Microcontroller designs from any distributor in Europe.”