SAN FRANCISCO – Smartwatch ownership is on the rise and will likely surpass activity trackers, according to market researchers. A report from The NDP Group projected that 2016 activity tracker ownership will have peaked at 32 million in 2016 while nine percent of US consumers will own a smartwatch.
“The smartwatch will clearly begin to take a bite out of the activity tracker market moving forward,” said Eddie Hold, vice president of NPD's connected intelligence group, said in a release. “The fact that the health and fitness apps on smartwatches are a key marketing focus will help draw consumers away from the simpler trackers.”
The eventual decline of the activity tracker is part of larger trends around miniaturization and ubiquity. Smaller, cheaper chips can be integrated into more products and clothing, “enabling us to focus less on wearing a single product, and more on having distributed sensors all around,” Hold told EE Times.
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