Will I pay more to watch a movie in 3D, rent a 3D DVD, or buy a 3DTV? No way, no how. 3D is one of those “technology for technology's sake” gimmicks that marketing gurus want to convince you that you need.
Forget the glasses or the fact that watching a 3D movie makes me faintly nauseous. With the possible exception of video games, there's little content around that really benefits from 3D. According to The Wall Street Journal, cable content providers are creating a drama that is supposed to suck viewers into watching this premium programming in 3D. Will it surpass The Sopranos or The Wire ? Let's take another tack: Would I rather watch Battlestar Galactica (the Edward James Olmos version, not the Lorne Greene series) or Star Trek (any version) in 3D? Still no.
Maybe I am showing my age by rejecting decent 3D outright. But I remember reading an Avatar review by Roger Ebert (that young kid) making the case against 3D. The gist of the article: Yes, technology makes our viewing experience much better — who could imagine the computer generated imagery of Star Wars and Avatar before viewing the movies — but 3D's contribution is marginal. It's seeing space ships explode and Yoda with a light saber and a Na'vi with expression in its eyes that's mind-blowing. (Remember The Polar Express ? That whole movie creeped me out. The faces changed but the eyes never did. Even Tom Hanks looked sinister.)
But I digress: Whether the spaceships are in 3D or not is beside the point — seeing spaceships dart around imaginary planets still exceeds the boundaries of any experience we've ever had, and that standard remains intact. Heck, even Jaws holds up after all this time, and we all know Bruce the Shark was a technological misfire.
Anyway, no matter how the hard the marketing folks push 3D, it's still just a novelty. Maybe it'll find a niche in the gaming industry, but even minus the glasses, spare me the 3D.
(Speaking of sharks, TV, and gimmicks: For those of you who are as fond of pop culture as I, can you tell me whether 3D is “jumping the shark” and why?)