The Thanksgiving weekend sets the tone for retail holiday sales, but a lot of behind the scenes work goes on in advance. OEMs and retailers work together to make sure that they know what technology toys and tools people will want to buy and then make sure they are on hand when customers show up. It's no easy task.
As always, stores will be crowded this weekend. An estimated 135.8 million shoppers (58.7%) definitely will or may shop on Thanksgiving, Black Friday, Small Business Saturday and/or Sunday, similar to the 61.1% who planned to last year and more than the 55% of holiday shoppers who said they did shop in stores and online over the weekend in 2014, according to the National Retail Federation's Preliminary Thanksgiving Weekend Survey. NRF's 2014 Thanksgiving Weekend results Survey found 133.7 million holiday shoppers were in stores and online over the holiday weekend, the group found.
Most shoppers plan their retail activity today (73.5% vs. 68.2% from NRF's preliminary survey in 2014), though 22.3%. “Saturday is often overlooked because it's sandwiched between Black Friday and Cyber Monday, but the numbers speak for themselves: 49% of those surveyed say they will shop in stores and online on Saturday, up from the 42.9% in last year's preliminary survey,” the NRF said in a press release. “One in five (23.1%) say they will or may shop on Sunday.”
Electronics products are popular choices in this pre-holiday season. Televisions, video game consoles, tablets, laptops, and smartphones are the most popular electronic buys this year, according to BlackFriday.com.
On the supply chain planning side, it's too late to make sure that goods have reached their enthusiastic audience. However, it's never too early to start thinking abut next year and getting strategies put in place. The infographic below from Winddle outlines some best practices to make sure the supply chain delivers on the promise of the season. Take a look and let us know what's on your list of big plans.
— Hailey Lynne McKeefry, Editor in Chief, EBN