Who knew distribution could be funny?
If you haven’t already seen the first three installments of TTI Inc.’s “The Big Job,” take a few minutes to do so. Aside from being a hoot, the entire concept is a great example of how social networking can be used in a business.
I’ll admit I’ve been skeptical about how Facebook, Twitter, and YouTube can be used as legitimate business tools. For the most part, I check out YouTube viral videos to stay up to speed on pop culture, scour Facebook to keep tabs on my child, and completely ignore Twitter. (In the interest of full disclosure, I do realize I’m working for an online publication.) I’m still not sure how social networking fits into the business picture.
But I do know that viewers come away from “The Big Job” knowing something about TTI. It’s clear the company is involved in the distribution of IP&E components. It’s got a top-notch warehousing and logistics operation. It’s concerned about the quality of its products, operations, and people. And it has a sense of humor. Even if I knew nothing else about the company, I’d be tempted to check out TTI’s Website or call a sales office just to see if these people are for real. I’ve already forwarded the videos to people inside and outside the distribution industry. If “The Big Job” is all about generating buzz, fait accompli .
I’d be interested to hear what you think, and if you have a similar site, link, or video, please send it along. We all work too hard not to laugh once in awhile.