The Self-Driving-Truck Race is On, But Which Strategy Will Prevail?

There will come a time in the not-so-distant future when — instead of using a CB radio to communicate with a freight driver — you will use a line of code. A recent study conducted by the White House concluded that at least 80% of trucking jobs will be lost to automated technology.

Companies such as Otto (Uber’s robot division), along with start-ups Starsky Robotics, Embark, and are championing the cause of self-driving trucks. These companies are hoping to capitalize on an industry that needs revitalization. With a shortage of about 75,000 jobs and a turnover rate that tops 90%, the current climate is ripe for change.

Photo courtesy: Starsky Robotics

Photo courtesy: Starsky Robotics

Self-driving doesn’t mean driverless

Trucking is a $700+ billion industry, with about a third of the costs going to driver compensation. It stands to reason that there is serious incentive to get this technology rolling out onto the highways, removing the need for drivers. However, so far, most plans don’t seem to involve going cold turkey.

Both Otto and Embark will have the automated system take over for the driver when the truck is up and running on the highway. Then once the truck exits, the driver returns to the controls. The benefit of this system is the ease of which the automated driver can navigate highways, as opposed to local roads. Additionally, this system will put less stress on the driver, who can rest while the truck is on the highway.

Starsky Robotics, while not looking to do away with drivers, wants to remove them from the trucks. Starsky’s trucks will be completely autonomous on the highway. Upon exiting, the job will be turned over to trained experts that remotely guide the trucks to their final destinations. Starsky believes by bringing the drivers off the road, and into offices, freights will run more efficiently and on time, while not putting undo stress onto drivers.

While the competition focuses on long-haul trucking, has begun testing automated freight services on around-town delivery vehicles, which it feels is an easier way to introduce its technology. The company says it is developing software to control trucks using a small computer that “learns” how to drive, rather than using complex computers programmed with every conceivable move the vehicle could make.

Bumps in the road

While testing is underway for many of these technologies, not every course has proved smooth sailing. Most notably, Waymo, Google’s self-driving car project, has filed a lawsuit against Uber, accusing the company of using trade secrets taken by Anthony Levandowski, after he left Waymo to found Otto.

Currently, it’s unclear which company will emerge as the leader in the race to automated trucking. What is apparent, though, is there’s no putting the genie back in the bottle.

Automation technology is only becoming more prevalent. With the trucking industry in its current state, it’s only a matter of time before self-driving trucks become the norm.

1 comment on “The Self-Driving-Truck Race is On, But Which Strategy Will Prevail?

  1. kiranand
    March 28, 2017

    More idiocy from our great and famous American Entrepreneurs.  Instead of revitalizing rail let us create millions of self driving trucks that will crash and burn and kill more people on the road.  Have you driven on I-65 to and from Chicago heading South?  You really cannot travel more than 60 if you are lucky.  Why?  Because of the trucks!  They hog ALL lanes because at any given instant there is some Jackie Stewart behind the wheel somewhere up the lane who is on the passing lane and trying to huff and puff his way past another truck.  You can run into scarcity of anything in America but you will always find stupidity in abundance.  Innovation of the self driving car and truck can be likened to the following: Tie one hand and one leg up of every individual and then try and invent some nutcase technology to cure this 'problem'.  Ike created the idiocy of the free way system in the 1940s to kowtow to the trucker lobby and we are now stuck with it forever.  The rail system meanwhile has been chopped into freight which is now an oligopoly of a couple of companies and passenger rail is a joke run by Amtrak where the fares cost twice the price of an air ticket and takes 3 times as long to get from 'A' to 'B'.  Like I said, 'stupid' is plenty abundant in America, especially in Washington, the Corporations and Politicians.

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