The annual Electronics Distribution Show (EDS) takes place next week, and it will be my first experience with a show or conference in the interconnects, passives, and electromechanical (IP&E) industry. I've spent a few years in the marketing and social media tradeshow world, and I love the energy and enthusiasm that accompanies these kinds of events.
As an “e-guy,” I like my tools electric and my conversations broken up in 140-character segments. I embrace new technology and ways to connect online. I've learned to love the art of business relationships on the Web, but sometimes, business happens best face-to-face. There is no substitute for the opportunity to put faces and voices to names and handles; there's no greater reassurance of trust than a handshake and the look in someone's eyes.
Tradeshows are the perfect place to flex your social muscle. Social media allows you to connect with people at the event and share your experiences with those who couldn't make it. It helps you to spread your reach further than your physical presence. It allows you to continue your conversations once the event is over and build relationships you created face-to-face. You can share new information with your followers and friends, and that can lead to new followers and friends.
TTI will be soaking up EDS's atmosphere, meeting people, and sharing information. We'll keep a constant communication stream going from the event to our followers, to help you stay up-to-date on the industry’s biggest North American show.
Join the conversation about what's going on at EDS using your chosen social medium:
Twitter is the mother of the backchannel for events, allowing for quick, short, and timely posts during sessions and on the go. I'll be tweeting from @TTIinc.
Facebook also allows for posts on the go and is great for sharing pictures and sparking conversation about post topics. Look out for posts on our Facebook page.
Though less timely than Twitter and Facebook, LinkedIn allows you to get involved in lengthier, more detailed discussions. We will be posting to our LinkedIn group daily.
The funny thing about conferences is that you get out of them what you put in, so give yourself the best opportunity to connect. Feel free to make comments, share your thoughts, and ask questions any time. Whether it's in person or on the Web, we look forward to connecting with you at EDS.