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TTI Gets Social at EDS

The annual Electronics Distribution Show (EDS) takes place next week, and it will be my first experience with a show or conference in the interconnects, passives, and electromechanical (IP&E) industry. I've spent a few years in the marketing and social media tradeshow world, and I love the energy and enthusiasm that accompanies these kinds of events.

As an “e-guy,” I like my tools electric and my conversations broken up in 140-character segments. I embrace new technology and ways to connect online. I've learned to love the art of business relationships on the Web, but sometimes, business happens best face-to-face. There is no substitute for the opportunity to put faces and voices to names and handles; there's no greater reassurance of trust than a handshake and the look in someone's eyes.

Say it Loud

Tradeshows are the perfect place to flex your social muscle. Social media allows you to connect with people at the event and share your experiences with those who couldn't make it. It helps you to spread your reach further than your physical presence. It allows you to continue your conversations once the event is over and build relationships you created face-to-face. You can share new information with your followers and friends, and that can lead to new followers and friends.

TTI will be soaking up EDS's atmosphere, meeting people, and sharing information. We'll keep a constant communication stream going from the event to our followers, to help you stay up-to-date on the industry’s biggest North American show.

Join the conversation about what's going on at EDS using your chosen social medium:

  1. Twitter:
  2. Twitter is the mother of the backchannel for events, allowing for quick, short, and timely posts during sessions and on the go. I'll be tweeting from @TTIinc.

  3. Facebook:
  4. Facebook also allows for posts on the go and is great for sharing pictures and sparking conversation about post topics. Look out for posts on our Facebook page.

  5. LinkedIn:
  6. Though less timely than Twitter and Facebook, LinkedIn allows you to get involved in lengthier, more detailed discussions. We will be posting to our LinkedIn group daily.

The funny thing about conferences is that you get out of them what you put in, so give yourself the best opportunity to connect. Feel free to make comments, share your thoughts, and ask questions any time. Whether it's in person or on the Web, we look forward to connecting with you at EDS.

5 comments on “TTI Gets Social at EDS

  1. Barbara Jorgensen
    May 19, 2011

    Hi Andy–I'll be interested to hear what you think post-EDS. One of the common complaints of the show is many participants end up being secluded in suites for days having those face-to-face meetings…or running between meetings with a quick “hello!” to people in the walkways! it's always been an interesting dynamic. Maybe social media will ad another dimension tot he show–we can only try, right?

  2. alawson
    May 19, 2011

    @Barbara — I'll be as interested as you. I have heard similar comments from others about past EDS shows. Shows usually key on three things: Networking, Education, and Industry improvement. I've heard mixed messages about the goals for EDS as a show, but fortunately, these three areas are core pillars for social media. I've been lucky enough to see shows where paricipants and speakers take advantage of the benefits of Social and those where the backchannel is dominated by silence or sales pitches. The ideal environment is where the three pillars are given equal weight; where there is room for relationship-building and for sales. 

     

  3. alawson
    May 19, 2011

    @Barbara — Your comment got me thinking that it would be nice to have a resource for those new to social where they could get the skinny on the most popular social networking sites. My team built one today just for this reason:

    http://bit.ly/SM-overview

    (leads to http://www.ttiinc.com/object/social-networking-overview)

  4. t.alex
    May 21, 2011

    Andy, it would be nice to have a youtube as well 🙂

  5. SunitaT
    May 22, 2011

    @Andy,

     Thanks a lot for the link, its really helpful. And thanks to Barbara for suggesting this idea.

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