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UBM Electronics, ECIA Announce Award Winners

SAN FRANCISCO and ALPHARETTA, Ga. — Yesterday at the Electronics Components Industry Association (ECIA) Executive Conference, UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and the ECIA announced the winners of the inaugural Electronics Choice Industry Awards (ECIA's).

The ECIA's celebrate excellence in marketing by honoring ECIA members who have displayed exceptional branding and marketing programs in the past year.

“Congratulations to all of the winning companies, the marketing efforts were outstanding,” said Robin B. Gray, Jr., President and CEO of ECIA. “Our members consistently raise the bar with their innovative campaigns.”

“We were very pleased to participate in the inaugural awards competition with the ECIA,” said David Blaza, Vice President, UBM Electronics. “The awards celebrate excellence in marketing for member companies that have displayed exceptional branding and marketing. We congratulate all of the winners on their outstanding programs.”

The ECIA's 11 award category winners include:

Best Print:

  • Best Brand Awareness Campaign: TTI, Inc.
  • Co-Op Advertising Campaign: Arrow Electronics.
  • Corporate Capability Brochure: Newark/element 14.
  • Corporate Newsletter: Mouser Electronics.

Best Digital:

  • Search Engine Optimization: TTI, Inc.
  • Social Outreach: Mouser Electronics.
  • Web promotion: TTI, Inc.
  • Corporate e-Newsletter: Avnet Electronics Marketing.
  • Best Online Campaign: TTI, Inc.

Best Integrated:

  • Integrated Marketing: TTI, Inc.
  • Industry Advocacy: Newark/element 14.

In addition, ECIA awarded a “Best of Show” designation to the single entry with the highest score. Arrow Electronics won this award.

The ECIA 2011 Executive Conference is the premier networking and educational event for the electronics distribution industry. The informative, results-oriented conference brings the senior management teams of leading-edge electronics firms together to focus on industry trends, developments and future direction. The conference also provides an opportunity for networking with industry leaders. The 2011 conference program featured a distinguished speaker roster that includes Dean Kamen, DEKA Research & Development Corp.; Michael Long, Arrow Electronics; Ian Heller, Real Results Marketing; and Glenn Derene, Popular Mechanics Magazine.

{complink 12956|UBM Electronics}
Electronics Components Industry Association (ECIA)

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