Affirmative action proponents just may have the strongest argument yet to add to their arsenal when lobbying for equal access to jobs in the high-tech industry: Companies led by women get better results.
Today, just 17% of organizations are female led, a recent comprehensive gender study by Mintigo found. The company looked at U.S. companies with over 100 employees or over $50 million in revenue using predictive algorithms to gather data from across the Internet. “We found that companies with over 1,000 employees produce better revenue when they are led by women,” Viktoria Tsukanov, senior customer success manager for Mintigo told EBN in an interview. “This group of companies are 18 percent more profitable than male led companies of the same size.”
What's the secret sauce? It may be gender differences in terms of business focus, Tsukanov explained. “We found females tend to run business-to-consumer companies and where they excel and what they tend to support much better is a focus on social marketing and public relations activities as well as human resources activities,” she added.
That begs the question: can business-to-business companies benefit from these softer skills in terms of building business. “I think that these strategies should absolutely help B2B organizations, as well,” said Tsukanov. “B2B companies aren't selling to a person, but brand loyalty and product loyalty are critically important to success. The world is saturated with many channels, and even for B2B companies, it's important to rise above the noise.”
Mintigo summarized its research results in the infographic below. Let us know what lessons you think electronics OEMs need to learn from these business leaders.
— Hailey Lynne McKeefry, Editor in Chief, EBN