BEIJING — Zoom Technologies Inc., (Nasdaq:ZOOM), a leading China-based manufacturer of mobile phones and related products, announces the launch of its mobile phone products into India under the brand name of “LONGTEL.” Started recently on March 1, 2011, Zoom has sold 50,000 units of LONGTEL handsets to the Indian market as of May 31, 2011 and anticipates shipping up to 300,000 units by year's end. The units delivered so far include 10 different models of feature-rich phones with multi-media functionalities.
Zoom's marketing plan includes introducing our own branded products to different parts of the world, based on our top level R&D capabilities and also years of manufacturing experience in the mobile phone OEM sector. As one of the fast growing economies in the world, India has demonstrated strong growth in its domestic mobile phone market since 2009. Further, due to India's proximity to China, it is natural for Zoom to select India as the first foreign market to enter in its international strategy. Zoom works with a distributor with more than 100 after-sales service centers capable of covering all states in India, providing timely and quality service to its local retailers.
Mr. Lei Gu, Chairman and CEO of Zoom Technologies, stated that, “I am very excited that Zoom is able to participate in the rapidly advancing Indian mobile phone market as our first step in going international with our own products. We are pleased with our ability to produce phones tailor-made to the needs of the local Indian market, and we won't stop there. Beginning this year, Zoom plans to devote attention on breaking into both emerging and developed markets with our own branded phones, servicing each region's particular needs. We intend to use the brand name of 'ZOOM' in markets where we have completed or in the process of registering the Zoom mark, such as China, United States, European Community Countries, Brazil, etc. For other markets, we plan to use other local brand names.”